My small group of approximately 100 met every December in Orlando for years. We were very happy with the affordable nature of Orlando during the slow pre-Christmas rush winter months. A CEO change caused our meeting date to move to January.
A quick look at RatePredictor on GroupSync for January, one of the highest demand periods for Orlando, showed me that we needed to move the meeting to save our budget
But where to go? For our PerfectMeeting we wanted to preserve the mild climate for our meeting, we wanted it to be easily accessible by air like Orlando, we needed first-class resort amenities, and we needed it to be as affordable as Orlando in December.
Moments later, thanks to the power of GroupSync, I concluded Houston was the right answer. Since the decline in oil prices from record highs, Houston’s oil-dependent tourism business was in a rut. The destination was offering us incentives to visit Houston and hotels were very affordable.
We were able to quickly contract Houston over our new January dates at the same price we paid for our rooms in Orlando in December. For Houston and our new host hotel… They just created a new long-term corporate client.