Meetings Made Easy

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Tips, techniques, insights for event industry professionals.

Marriott’s Commissions Cut: A Good Thing?

Since last week’s announcement by Marriott International that they will cut intermediary commissions on meetings by 30 percent there has been a big rumble in our industry. A quick review of interviews in industry publications and across social media shows there are a lot of intermediaries who are very angry and confused by these coming … READ MORE

How to Earn the Trust of Every Meeting Planner You Meet

With sites like TripAdvisor and Yelp, it’s hard for hotels to hide behind slick marketing and sales presentations. Consumers are now more accustomed to honest and upfront information just at their fingertips – that is, until they reach the hotel sales department. Whether working with a newbie, a non-traditional meeting planner, or an event planning … READ MORE

hotel group business closing secrets

Closing Secrets Every Hotel Sales Manager Needs to Know

The most successful hotel sales managers and directors don’t wait until the end to make the close. They’re working the close from Day One. Modern meeting planners are savvy buyers and aren’t easily swayed by standard tactics. So, don’t stop viewing the close as a ‘make it or break it’ moment. Provide value, grounded advice, … READ MORE

Under-The-Radar Meeting Destinations to Book in 2018

Today’s meeting attendees consider more than just mingling and education when mulling over whether or not to attend an event. More and more, they are acting like leisure travelers, looking beyond the meeting agenda and basing their decision on the remarkable experiences the destination offers. They want signature hometown cuisine, regional craft brews, local arts … READ MORE

How GroupSync for Venues Boosted My RevPAR

A large group, 2,000 people on its peak night, needed to move to a location within driving distance of a majority of their attendees. That meant finding a new location and new property.  Using GroupSync’s Digital Marketing Platform, we enhanced our property profile which allowed us to highlight the value patterns and the unique amenities … READ MORE