Groups360 continues to develop the GroupSync platform, the most trusted online marketplace to search, source and contract meeting space and hotel rooms. GroupSync now offers an unprecedented suite of solutions to enable group sourcing and direct booking, including a social distancing calculator and a quick-search function.
Technological advancements have no doubt revolutionized the hospitality industry, but some things have been lost along the way. While technology connects us and speeds up our communication and processes, it also at times distances buyers and suppliers from more interpersonal interactions. Far from the slow and deliberate relationship building of decades past, modern RFP systems have at times reduced the hotel sales manager to automated bidding or order taking. For a return to more meaningful sales, today’s hotel salespeople need to find the middle ground between those two extremes.
Today, all of us at Groups360 celebrate the 155th year of Juneteenth, the date slavery finally came to an end in the United States. The celebration of Juneteeth is a reminder of the recent events that have brought a much-needed conversation to our nation about the role of race in America.
Groups360 is excited to announce our participation in Oracle Hospitality Innovation Week — a virtual event taking place June 22-26, 2020 — represented by David O’Donohoe, Groups360 vice president of brand engagement. The theme of the event is “Accelerating innovation for the new next.”
When I worked at Johnson & Johnson, my previous hotel industry knowledge made up for the lack of transparency in room rates. It wasn’t until travel booking websites emerged that anyone could gauge hotel pricing for the transient population. Group rates remained another matter entirely. How then should a buyer approach a hotel to receive the best rate? When sourcing for group travel, it’s in the best interest of both the meeting planner and the hotelier to simply tell the truth.