Group360 founder Dave Kloeppel welcomes a cross section of industry leaders for an ongoing conversation series, The Future of Meeting. Earlier this week, we posted part 1 of his conversation with Sam Ewen, managing director of dotdotdash, an experiential marketing agency that helps people experience brands across the globe in the real world and online. In part 2 of their conversation, Ewen discusses brand strategy for live events in the age of coronavirus, moving from smaller meetings to larger events once it’s safe to do so.
Risk management for meetings and events has never been more crucial. Many event planners have had to learn the hard way how to create a risk mitigation plan — right when the coronavirus pandemic began unfolding. Brenda Rivers, president of SAFE LLC (Sound Advice for Events), is passionate about risk management, and she has been training meeting planners for several years on how to develop a risk management strategy for their entire enterprise.
In this new episode of The Future of Meeting, Dave Kloeppel talks to Sam Ewen, managing director of dotdotdash, an experiential marketing agency that helps people experience brands across the globe in the real world and online. In this clip, Ewen talks about the effects of digital technology on future events.
The most successful hotels and hotel sales managers offer value long before they connect with a prospect. From now on, consider yourself not a salesperson but a knowledgeable, trusted advisor. By playing this role from the beginning, you not only set yourself up for sustainable and profitable relationships with corporate event planners but also eschew the traditional seller-buyer dynamic that other hotels engage in.
In a new conversation series called The Future of Meeting, Groups360 founder Dave Kloeppel welcomes a cross section of leaders in live-action events, professional sports, and marketing and hospitality for ongoing discussions on the impact of COVID-19. To kick things off, Dave talked to Jonathan Ledecky, co-owner of the New York Islanders, an NHL team vying for the 2020 Stanley Cup.