According to Groups360’s most recent research into the shopping and buying experiences of part-time meeting planners, these administrative professionals stated that nearly all of their meeting types will return to the face-to-face format as soon as it’s safe to do so. They can’t wait for virtual meetings to be a thing of the past, which is good news to hotels who can accommodate their needs.
Groups360, a platform that simplifies bringing people together for meetings and events, recently announced the acquisition of IDEM Hospitality and the addition of senior leadership based in Singapore. Steven Hopkinson will join the company as senior vice president, EMEA & APAC sales and Matthew Howden will become senior vice president, attendee management product development.
In early 2020, Groups360 commissioned interviews of meeting planners from corporations and associations across the U.S. to better understand their sourcing journeys. Here are two of the most common event planner pain points voiced by your industry peers, along with the solutions you’ll find in GroupSync.
As a follow-up to our spring 2020 research, Groups360 initiated a second double-blind research study, this time focusing on part-time meeting planners from associations, small businesses and large corporations. Our biggest takeaway is that this group of administrative professionals represents an underserved market for hotels and suppliers.
Group360 founder Dave Kloeppel welcomes a cross section of industry leaders for an ongoing conversation series, The Future of Meeting. In part 2 of Dave’s conversation with Andrew Messick, CEO of the IRONMAN Group, Messick discusses how his 26 global offices have continued to successfully conduct business during the new normal.