As a result of the pandemic, hotels and meeting planners increasingly are looking at ways to automate manual tasks and improve efficiency. Groups360 has embraced this unique opportunity to provide technology solutions for hotels that need to do more with less. We launched GroupSync Engage, the first direct booking solution for groups on the market, in October 2020. The downturn has fueled our drive to expedite our applications so that we can try to help the industry return in a more efficient and effective way.
Sourcing is just one of many logistical steps along the way to a memorable event. The event professionals Groups360 surveyed last year also recounted their experiences with the ongoing pandemic and how that’s forced them to change their approach to meeting planning. Here are three planner pain points when it comes to meeting and event logistics.
Group bookings can represent a significant revenue opportunity for hotels. Hotels aren’t taking advantage of this opportunity as well as they could be. The reason is that the processes typically employed for managing group reservations make it challenging for an attendee to book an extended stay.
The paradox of too many choices means it takes too much time to narrow down the options. So how do you deal with the overwhelm of sourcing? Groups360 has commissioned interviews with meeting planners from corporations, associations and trade societies across the U.S. Our goal was to better understand your sourcing journeys. Read on for the five top five pain points when dealing with sourcing overload, according to your industry peers, along with the empowering alternative you’ll find in GroupSync.