Groups360, Author at Groups360
Your Ideal Booking Window: Sourcing Too Early or Too Late?

Your Ideal Booking Window: Sourcing Too Early or Too Late?

When it comes to getting the best meeting package, timing really is everything. Most event planners are overworked, juggling overlapping tasks for multiple meetings. It’s not uncommon for corporate event planners to fit in hotel and venue sourcing when they have the time or to source at a specific time simply out of habit. However, […]

Was Your Event Truly a Big Success?

Was Your Event Truly a Big Success?

Your meeting went off without any major glitches. But was it truly a triumph? No matter your role, you always want to make each event more effective than the last. However, determining if an event was a win can mean different things to all parties involved. Most meetings have a wide range of stakeholders, from […]

Marriott’s Commissions Cut: A Good Thing?

Marriott’s Commissions Cut: A Good Thing?

Following the announcement by Marriott International that they will cut intermediary commissions on meetings by 3 percent, there has been a big rumble throughout the meetings and events industry. Now is the time to reflect on what brought Marriott to this business decision and make changes to how we operate in order to improve a broken group sales process. We might find that in the end these changes to our industry are a good thing for all involved, intermediaries included.

How to Earn the Trust of Every Meeting Planner You Meet

How to Earn the Trust of Every Meeting Planner You Meet

When you lead with transparency, you will differentiate yourself from the comp set with your openness, candor and honesty. Most importantly, this approach can develop longer lasting relationships that will continue long after the event is over.