Heather Ebert, Author at Groups360
For the Love of the Game

For the Love of the Game

Craig Keilitz, executive director of the American Baseball Coaches Association, hosts conventions dedicated to fostering excellence among amateur teams. In this spotlight on meeting planners, he shares his association’s mission and how Groups360 plays a key role in their annual conference.

Hotels Ramp Up Hygiene Protocols

Hotels Ramp Up Hygiene Protocols

The coronavirus pandemic has produced a new normal for hotels and event venues, one in which event planners and their guests expect more stringent cleaning and safety standards. Hotel industry leaders have recently announced numerous initiatives to ease guests’ concerns.

The Future of Meetings After the Coronavirus

The Future of Meetings After the Coronavirus

During the month of April, our team connected with around 2,000 meeting planners, more than 520 of whom shared their specific experiences about the pandemic’s impact and how they’re approaching future events.

Managing Change in Uncertain Times

Managing Change in Uncertain Times

After nearly three decades in the hospitality industry, Lambert has embraced a lot of changes — the downturn after 9/11, the Great Recession in 2007-2008, and now navigating the rapidly shifting tides caused by the novel coronavirus. Groups360 sat down to discuss her perspective on what’s to come.