How Hotels Can Better Capture Group Guest Information - Groups360

How Hotels Can Better Capture Group Guest Information

by | Nov 19, 2020 | Hotels

When agreeing to hosting events, hotels frequently acknowledge that they’re outsourcing their relationship with the guests as well. The relationship is typically managed by the event planner, who is responsible for liaising with the attendees and event location. 

In an age where relationships and distribution channels are key, hotels need to understand who their guests are. Hotel sales managers who use GroupSync Optimize not only streamline their communications with event planners but they also have access to key information about their meeting delegates. 

Take advantage of marketing opportunities

Hotels that have used the GroupSync platform to manage group reservations have noticed that up to 34% of the delegates enter their loyalty program information. The hotels are able to use this information to customize their interactions with regular guests, giving them the treatment they’re used to.

With proper permission, hotels are also able to retain the guests’ information for marketing and promotional purposes. This could lead to further upsells around the event and subsequent patronage that isn’t happening under current arrangements.

Historically, hotels have had limited exposure to meeting attendees, but that no longer needs to be the case.

Take a tour of GroupSync today if you’d like to learn more about how this platform can help you capture insights into your group guests and meeting delegates.