Groups360 blog
Find out what’s on our mind and get the latest on group travel, industry news and our product info.
10 Tips for More Strategic Venue Sourcing
Sourcing for late 2021 and beyond? Avoid hours of excess effort, weeks of waiting on responses, and missed opportunities to zero in on the ideal venue. In this 20-minute webinar, “Consider the Source,” meeting and event planners from all backgrounds can gain insights into strategies for targeted venue and destination sourcing.
It’s Time to Ditch the Rooming List
The rooming list is an industry relic much in need of a technological overhaul. This glitch in the event machinery creates an avoidable central point of failure and increases the risk of attrition penalties for the event planner.
Rooms, Space and Trust: How to Bridge Industry Needs
The current industry standard for booking hotel rooms and conference space is like a canyon, with meeting planners and hotel inventory separated by a massive chasm — a lack of trust and transparency filling the void between. Now, imagine a bridge linking each side of the canyon, making the booking of rooms and space a direct and trustworthy process.
Cayce Brasel Elected 2021 – 2022 VP, Education for MPI Tennessee
Cayce Brasel, Groups360 regional sales director, was recently elected to serve on the board of directors for the Meeting Professionals International (MPI) Tennessee chapter as vice president of education for 2021 – 2022.
Groups360 Launches Direct Booking Solution for Groups with IHG Hotels & Resorts
Groups360 and IHG Hotels & Resorts today announced the release of GroupSync Engage, the hospitality industry’s first integrated direct booking solution for groups to include both meeting space and guest rooms. IHG is the first brand to launch the streamlined instant booking capability on GroupSync.
Leading Hotels Use Gifting to Drive Revenue
If your hotel is in need of immediate revenue, consider implementing a voucher or gift certificate program to sell room nights and hotel services for future stays. By selling gift certificates to new and existing customers, you can tap into pent-up demand from pandemic-weary travelers.
Planner Pain Points: How to Ensure Clear Communication
Many snafus in sourcing and planning meetings can be traced to a lack of or breakdown in communication. Here are five ways that planners need clear and consistent communication to be effective, from better hotel responses to connected NSOs to informed stakeholders.
Robust Guest Profiles Improve Revenue & Guest Satisfaction
But in an age where relationships and distribution channels are key, knowing who our guests are is important for hotels. When a hotel uses the room-block management solution in GroupSync Optimize, they not only streamline communication with planners but they also gain access to key information about the participants.
Planner Pain Points: How to Manage Meeting Logistics
Sourcing is just one of many logistical steps along the way to a memorable event. The event professionals Groups360 surveyed last year also recounted their experiences with the ongoing pandemic and how that’s forced them to change their approach to meeting planning. Here are three planner pain points when it comes to meeting and event logistics.
How ‘Bleisure’ Boosts Hotel Revenue
Group bookings can represent a significant revenue opportunity for hotels. Hotels aren’t taking advantage of this opportunity as well as they could be. The reason is that the processes typically employed for managing group reservations make it challenging for an attendee to book an extended stay.
Planner Pain Points: How to Manage Sourcing Overwhelm
The paradox of choice means it takes too much time to narrow down options. So how do you deal with the overwhelm of sourcing? Read on for the five top five pain points when dealing with sourcing overload, according to your industry peers, along with the empowering alternative you’ll find in GroupSync.
Direct Booking: How Groups360 Is Changing the Meetings Industry
Join us for our next webinar designed for hotels and suppliers. In this free 30-minute presentation, discover how Groups360 is making it possible for meeting planners to book guest rooms and meeting spaces at your hotel in a single online transaction.
Direct Booking Has Finally Arrived
Since the earliest days of our company, we’ve had the goal of being the first to provide direct booking to the hospitality industry. Well, that day has finally arrived. Groups360 is proud to introduce GroupSync Engage. Now, for the first time in the hospitality industry, hotels can allow event planners to book guest rooms, meeting space or both in a secure, convenient, online transaction.
Take Advantage of Holiday Gifting to Drive Revenue
GroupSync Vouchers is an e-commerce solution that enables you to create, sell and manage the redemption of gift voucher packages for instant cash flow. Create packages including F&B, staycations, spa services, activities, cash value gift cards and more that you can sell on a hotel-branded website.
Closing Secrets Every Hotel Sales Manager Needs to Know
Modern corporate event planners and other meeting professionals are savvy buyers and aren’t easily swayed by standard sales tactics. So, don’t stop viewing the close as a "make it or break it" moment. Provide value, grounded advice, and the right tools and reinforce your hotel’s unique assets, amenities and service culture throughout the ENTIRE sales process.
