Clever Ways to Become the Ideal Hotel Partner

Most meeting planners don’t want to work with a typical salesperson. They want a reliable partner in planning. Someone who can brainstorm ideas, come up with realistic solutions, and bring value to the table day in and day out. Delivering value is vital to...

Getting to Know Groups360: Chris Merritt, Meetings Advisory Division

From frigid rooftop site tours, to his pick for coolest up-and-coming meeting destination: Meeting Advisory Division Director Chris Merritt offers his insight into site selection with some amusing stories along the way. For the past three years, Orlando-native Chris...

Marriott’s Commissions Cut: A Good Thing?

Following the announcement by Marriott International that they will cut intermediary commissions on meetings by 30 percent there has been a big rumble in our industry. A quick review of interviews in industry publications and across social media shows there are a lot...

How to Earn the Trust of Every Meeting Planner You Meet

With sites like TripAdvisor and Yelp, it’s hard for hotels to hide behind slick marketing and sales presentations. Consumers are now more accustomed to honest and upfront information just at their fingertips – that is, until they reach the hotel sales department....

Closing Secrets Every Hotel Sales Manager Needs to Know

The most successful hotel sales managers and directors don’t wait until the end to make the close. They’re working the close from Day One. Modern meeting planners are savvy buyers and aren’t easily swayed by standard tactics. So, don’t stop viewing the close as a...

How GroupSync for Venues Boosted My RevPAR

One hotelier recently shared… “A large group, 2,000 people on its peak night, needed to move to a location within driving distance of a majority of their attendees. That meant finding a new location and new property. Using GroupSync’s Digital Marketing...