Strategic Event Management - Groups360

Strategic Event Management

RainFocus is an experiential marketing platform that simplifies event management for event planners and customizes experiences for their attendees, speakers and exhibitors. The software blends offline event activity with digital marketing for ongoing engagement with a brand or organization.

Groups360 wanted to find the best-in-class registration and event marketing platform so we wouldn’t leave any of our customers without access to offerings they need for successful events. Founded in 2013, RainFocus is a forward-thinking company with robust, agile technology that goes head-to-head with products from our shared competitors such as Cvent and Aventri.

RainFocus takes a different approach to the standard idea of registration, housing and badging by going beyond merely checking in attendees. Modules operate on conditional logic according to a person’s role, and attendees, speakers or exhibitors receive tailored experiences relevant to their engagement with the event. The platform also integrates with digital marketing programs such as HubSpot, Pardot, Marketo and Salesforce, which allow data to flow both ways, both informing attendee engagement at the event and how the company can market to that attendee after the event is over.

Click here to read more about how this partnership benefits event planners and furthers the advancement of event technology. We’re here to make life easier for event planners—what was once a manual nightmare is now an automated dream come true.

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