Who We Are - Groups360

Who We Are

Our Story

Groups360 was founded in 2014 by former senior executives from Gaylord Entertainment Company with decades of experience in the hospitality industry. As hoteliers themselves, they knew the meetings and events space firsthand, along with the convoluted and inefficient booking process that has plagued the industry for 40 years.

We're Better Together

Groups360 hires new team members from a variety of industries and specialties — technology, sales, customer success and more.
Check here for available openings.

GroupSync Learning Resources

Five silhouettes jumping
Hotels, Planners

Aha Moments for Event Planners

One of Groups360's core values is transparency. We believe bringing transparency about hotel group sales to event planners helps them make better decisions. As a result, meeting planners save money and hotels receive the best customers for their properties. Oftentimes in doing this, we create aha moments for our customers. These moments are incredibly gratifying.

Meeting planner selecting convention hotel

Need Dates – Not the Only Way to Find Value

This week, we continue to tackle commonly held misconceptions in the group meetings industry. We previously addressed the myth that the lowest price always wins the day. To continue the myth-busting series of blog posts, we’ll take on the idea that a seller’s market means you will pay more, and we'll discuss need dates.