The rooming list is an industry relic much in need of a technological overhaul. This glitch in the event machinery creates an avoidable central point of failure and increases the risk of attrition penalties for the event planner.
But in an age where relationships and distribution channels are key, knowing who our guests are is important for hotels. When a hotel uses the room-block management solution in GroupSync Optimize, they not only streamline communication with planners but they also gain access to key information about the participants.
Group bookings can represent a significant revenue opportunity for hotels. Hotels aren’t taking advantage of this opportunity as well as they could be. The reason is that the processes typically employed for managing group reservations make it challenging for an attendee to book an extended stay.
It would be far simpler if meeting attendees were able to input their own details into an online booking site that communicates the details directly to the hotel or event planner. Consider the ways transient travelers book their hotel lodging—they simply visit an online travel agent, choose a hotel and room rate, and confirm their stay. Why can’t it be this convenient for delegates who need to book a reservation in a room block?