Group bookings can represent a significant revenue opportunity for hotels. Hotels aren’t taking advantage of this opportunity as well as they could be. The reason is that the processes typically employed for managing group reservations make it challenging for an attendee to book an extended stay.
In an age where relationships and distribution channels are key, hotels need to understand who their guests are. Hotel sales managers who use GroupSync Optimize not only streamline their communications with event planners but they also have access to key information about their meeting delegates.
It would be far simpler if meeting attendees were able to input their own details into an online booking site that communicates the details directly to the hotel or event planner. Consider the ways transient travelers book their hotel lodging—they simply visit an online travel agent, choose a hotel and room rate, and confirm their stay. Why can’t it be this convenient for delegates who need to book a reservation in a room block?