Groups360 blog
Find out what’s on our mind and get the latest on group travel, industry news and our product info.
Hoteliers find answers and revenue potential in technology
As group travel and events make their comeback, hoteliers are finding that the need to do more doesn’t have to come with more effort. Learn how tech is paving the way for easier revenue opportunities.
Experiences matter: Giving more value with offers & incentives create major potential for hoteliers
Nearly 1/3 of consumers are prioritizing experiences over products—resulting in them seeking out or promoting brands, hotels included, that leave a lasting impression. Read how offering experiences is now a major opportunity for hoteliers.
When planning large events, the hotel RFP process shouldn’t be difficult
Planning a large group stay or event? Finding the perfect venue should be easy. Whether you need hotel group booking for a 200-person annual conference meeting or a vast citywide event, GroupSync has you covered.
Off the beaten path: Consider these 5 destinations for your next event
Planning events in the same cities can become a bit dull. Using data provided by GroupSync, we’ve hand-picked five alternate destinations that break the status quo and bring some fresh thinking to your next event.
Sustainable Group Travel: 4 Tips When Booking Hotels
While it’s difficult to be 100% sustainable, there are ways to make an impact. Group travel might raise concerns when sustainability is a priority, but eco-friendliness is achievable. See what steps you can take now.
Planner Stories: Simplifying Group Hotel Booking for Conferences
Running a company with a rapidly expanding membership base left this part-time conference planner with little time to identify, negotiate and book hotels. Learn how GroupSync made hotel booking easier for this 5,000+ person event.
A Product Story: How Instant Booking became the new standard for transparency in group travel
For years, the Request for Proposal (RFP) system has dominated the way group travel planners connect with the right hotels for events and meetings. But an innovative new solution has optimized hotel sourcing and booking for groups — Instant Booking.
Your Ideal Booking Window: Sourcing Too Early or Too Late?
When it comes to getting the best meeting package, timing really is everything. Ryan Morris, vice president of sales, Americas for Groups360, shares what every event planner — from newbies to veterans — can do to determine their program’s ideal booking window.
Destination weddings are back and bigger than ever
More couples are choosing destination weddings than they were pre-pandemic. Although we typically think of sandy beaches when we hear “destination wedding,” insiders know this option is about more than that.
In-person meetings and events are back—with some changes
While a semi-return to normal is welcome after more than two years of a worldwide pandemic, event planners remain divided about the best way to host. In-person? Virtual? A hybrid of the two? We’re all eager to see people in person again—here are the COVID safety guidelines to keep your IRL event safe and smooth.
Finding profits and productivity in the new era of group travel
Hoteliers continue to optimize in the face of inconsistent travel regulations that limit business opportunities and force staff to do more with less. While in the UK we are getting back to pre-pandemic routines, we still have a long way to go. Hoteliers must get creative in order to hold on to loyal customers and generate revenue.
How Omni’s instant group booking announcement is breaking new ground in hospitality
Omni Hotels & Resorts became the first brand ever to offer GroupSync Instant Booking for both group rooms and meeting space, The move breaks new ground in the business of group travel, and Omni’s rollout serves as a roadmap for more hoteliers to drive innovation.
Groups360 raises $35M in funding to support rapid growth
Groups360’s $35 million investment from Zigg Capital, Blackstone, Inc. and Fir Tree Partners will accelerate the adoption of GroupSync technology for hoteliers and planners worldwide.
3 trends that signal we’re entering a new era of group travel
Between fluctuating national priorities and the uncertainty posed by an ongoing global pandemic, the business of organizing and hosting events is a new ballgame with entirely new rules. Read along as we uncover three group travel behaviors that will change the way hoteliers and organizers will work in 2022.
Planner Pain Points: How to save time on group hotel sourcing
In early 2020, Groups360 commissioned interviews of meeting planners from corporations and associations across the U.S. to better understand their sourcing journeys. Here are two of the most common event planner pain points voiced by your industry peers, along with the solutions you’ll find in GroupSync.
