Group360 founder Dave Kloeppel welcomes a cross section of industry leaders for an ongoing conversation series, The Future of Meeting. In part 2 of his conversation with Jan Jones Blackhurst, Blackhurst shares her perspective on how Caesars Entertainment and other Las Vegas institutions have to adapt to encourage visitors to return during the pandemic.
For our ongoing conversation series, The Future of Meeting, Groups360 founder Dave Kloeppel welcomes a cross section of leaders in live-action events, professional sports, marketing and hospitality for discussions about the impact of COVID-19. This week, Dave talks to Jan Jones Blackhurst, Caesars Entertainment board member and former two-term mayor of Las Vegas from 1991-1999 when Sin City was the fastest growing city in the country and the No. 1 resort and meeting destination.
When you lead with transparency, you will differentiate yourself from the comp set with your openness, candor and honesty. Most importantly, this approach can develop longer lasting relationships that will continue long after the event is over.