Groups360 blog

From Eggs Benedict to the Bloody Mary, discover 11 famous foods and cocktails first served in U.S. hotels. These iconic recipes became global favorites—and their origins might surprise you.

Smart event planning isn’t about spending everywhere—it’s about spending wisely. Learn when to splurge on venue, lighting, and food, and where to save with décor, rentals, and beverages to maximize your hotel event budget and impact.

Learn how to make hotels compete for your group business. From crafting clear RFPs to highlighting value and reliability, these tips help you position your event as a partnership—earning better rates, perks, and priority placement.

A site visit reveals what photos hide. Use a "walk the flow" checklist—arrival, rooms, meeting spaces, back-of-house, safety, AV, and contracts—to compare options fairly and choose confidently with your team today.

For event planners, a venue should do more than accommodate. It should amplify. Quirky hotels do half the work for you. They arrive with themes, décor, mood, and photo-worthy features already in place. That means less time styling and more time coordinating, crafting, and connecting.

Smaller meetings may lack celebrity speakers, but they drive culture, strategy, and collaboration. Jason Bond explores how technology and smarter workflows empower planners to scale efficiency, streamline logistics, and deliver measurable impact in today’s high-demand meeting landscape.

London is a city built for groups—where history meets modern energy. From iconic landmarks and world-class hotels to efficient transport and unforgettable day trips, this guide helps planners create seamless, memorable London adventures for every type of group.

IMEX America 2025 in Las Vegas offers unmatched opportunities for planners—3,500+ exhibitors, 250+ education sessions, and endless networking. This guide shares strategies to maximize your experience, whether attending as a hosted buyer or independent attendee.

Effective time management is the backbone of successful events. From pre-planning to onsite execution, learn strategies to streamline tasks, anticipate challenges, and keep your schedule intact—ensuring smoother events, less stress, and satisfied stakeholders every time.

From immersive dining stations to zero-waste catering, food and beverage trends are reshaping group events with sustainability, interactivity, and personalization—offering guests memorable, eco-conscious, and customized culinary experiences that enhance both impact and enjoyment.

Discover why San Diego is a top destination for group travel. From sun-soaked beaches and vibrant neighborhoods to flexible venues and outdoor adventures, this guide covers everything you need to plan an unforgettable group experience.

Master hotel negotiations with insider strategies that go beyond room rates. From attrition clauses to VIP perks, learn how to leverage your group’s booking patterns for real savings, added value, and a seamless event experience.

Golf course hotels blend luxury, scenic beauty, and purpose-built meeting spaces—perfect for retreats, conferences, and client events. With on-site activities, spa perks, and seamless logistics, they make it easy to combine business with leisure in unforgettable ways.

Groups360 VP of Data, Analytics, and Reporting Kristi White explains how new technology platforms with instant booking capabilities are revolutionizing hotel group booking by offering greater efficiencies than traditional RFP processes.