The Ultimate Guide to London for Group Travel

Planning a group trip to London means visiting a global business hub with centuries of history, and the sheer energy of a 24/7 city—all while trying to keep everyone on the same page. Whether you’re organizing a corporate summit, a student tour, or a family reunion, London offers both the magic of shared experiences and the practical infrastructure to handle groups of any size.

It’s the blend of iconic sights, world-class venues, and group-ready hotels that makes London such a natural choice. From standing together on the Prime Meridian to watching the city glitter from 443 feet above the Thames, there are endless opportunities for shared memories.

In this guide, we’ll cover everything you need to know: can’t-miss attractions, the best hotels for groups, dining and nightlife, event venues, transport hacks, outdoor activities, shopping, and day trips. Let’s make your London group adventure seamless and unforgettable.

Why London is Perfect for Group Travel

London is a city that thrives on diversity, scale, and spectacle. It’s where centuries-old castles sit beside glass skyscrapers, and where you can walk from Shakespeare’s Globe to the Tate Modern in minutes. This dual identity—historic and modern—makes it ideal for groups with varied interests.

Accessibility is another strong suit. London has five major airports, high-speed trains from Europe, and one of the world’s most efficient public transport systems. Once here, groups can choose from thousands of hotels and venues, spanning everything from ultra-luxury ballrooms to student-friendly accommodations.

And London knows how to host. Tourism and meetings are part of the city’s DNA, so planners benefit from group discounts, experienced venue teams, and attractions designed to handle crowds without losing their wow factor.

Must-See Attractions for Group Travelers

London’s landmarks are legendary, but what makes them perfect for groups is their scale and accessibility. Here are the best bets:

The London Eye – Each capsule holds up to 25 people, meaning your entire group can ride together. Group discounts (10+) make it budget-friendly, and private pods turn it into an exclusive event.

Tower of London – A fortress of 900 years’ history with Yeoman Warder tours, battlements to explore, the dazzling Crown Jewels, and as an add on experience you can also walk across the Tower Bridge.

Buckingham Palace & Changing of the Guard – The Changing of the Guard is a free, colorful ceremony outside the palace gates from 10:30 – 10:45am. In summer, groups can book tours of the State Rooms.

Westminster Abbey- One of London’s most iconic landmarks, the Abbey has hosted royal coronations since 1066 (including 40 monarchs), as well as weddings and state ceremonies. It’s also the final resting place of monarchs, poets, scientists, and leaders, making it both a living church and a treasure trove of British history.

Big Ben – Known as “the world’s most famous clock,” Big Ben was unveiled from extensive restoration in 2022 and once again shines as a centerpiece of the London skyline. Its chimes have rung out over Westminster for more than 160 years, making it both a historic symbol and a must-see photo stop.

Thames River Cruise – Cruising the Thames is one of the most relaxing ways to see London’s landmarks, from Tower Bridge to St. Paul’s Cathedral. Options range from high-speed Uber Boats to leisurely afternoon tea cruises, giving groups the chance to enjoy the skyline from a fresh perspective while staying comfortably together on board.

British Museum & Tate Modern – One of the world’s greatest cultural institutions, the British Museum houses treasures like the Rosetta Stone and Parthenon Sculptures, spanning civilizations from prehistory to the present. While London’s premier modern art gallery, Tate Modern, combines thought-provoking works with dramatic architecture inside a former power station on the South Bank. Both museums offer free entry to their permanent collections, making them excellent options for groups looking to explore world-class art and history without stretching the budget.

Markets (Borough & Camden) – Borough Market is foodie heaven; Camden is eclectic and youthful. Both allow groups to split up and reconvene.

Greenwich & The O2 – Stand on the Prime Meridian, visit Cutty Sark, or climb the O2 dome together for a team-building thrill.

Hotel and Accommodation Recommendations

Finding the right hotel for a group in London means balancing scale, location, and style. Here are fifteen properties that stand out for groups:

HILTON LONDON METROPOLE

As one of London’s largest conference hotels, the Hilton London Metropole is practically a city within a city. Located near Paddington Station, it blends modern design with the functionality required for larger events. The hotel is a favorite for international conferences and corporate gatherings, while still offering smaller breakout areas and social spaces that keep groups connected and engaged. Its location also makes it easy to hop between Heathrow Airport and central London attractions.

• • Number of Rooms: 1,100 guest rooms and suites
  • Event Space: 50 meeting rooms & one of the largest ballrooms in London that can host up to 1,350 guests
  • Other Notes: Steps from Paddington Station, strong reputation for hosting large conventions, dedicated event-planning team with AV and hybrid-meeting capabilities

JW MARRIOTT GROSVENOR HOUSE LONDON

Set along Park Lane in Mayfair, JW Marriott Grosvenor House carries a storied history of elegance and holds a 5-Star rating. Currently the home of one of Europe’s largest hotel ballrooms, the Great Room event space was once an ice rink where Queen Elizabeth II and her sister Margaret learned how to skate as children. This hotel has hosted royalty, film premieres, and major galas, and is as versatile for intimate board meetings as it is for international conventions. Groups staying here also have easy access to Hyde Park for breaks and fresh air.

• • Number of Rooms: Approximately 496 and 73 suites
  • Event Space: 58,653 sq ft of total event space, including one of Europe’s largest hotel ballrooms (seating up to 2,000 for banquets) and 29 breakout rooms
  • Other Notes: Prime Mayfair location on Park Lane, history of high-profile events, full-service luxury experience with dedicated culinary and planning support

THE LONDONER (LEICESTER SQUARE)

Nicknamed the “world’s first super-boutique hotel,” The Londoner combines cutting-edge design with luxury in the heart of Leicester Square. The 16 story property is sleek and stylish, with a dedicated events team that specializes in both corporate and social gatherings. Groups benefit from its flexible meeting venues, including a ballroom for up to 600 and intimate cinema screening rooms for unique presentations or film-related events. The location makes it particularly appealing for those who want the buzz of the West End right outside the door.

• • Number of Rooms: 350 guest rooms and suites
  • Event Space: Ballroom for up to 850, seven breakout rooms, and optional private cinema screening spaces
  • Other Notes: Situated in Leicester Square’s entertainment hub, chic design-forward interiors, strong F&B program ideal for receptions and after-hours networking

PARK PLAZA WESTMINSTER BRIDGE

Located directly across from Big Ben and the Houses of Parliament, Park Plaza Westminster Bridge offers one of the most striking backdrops for meetings in London. With more than 36,000 square feet of event space, including a pillarless ballroom that can host large-scale conferences, it’s a go-to for organizations that need both size and sophistication. Its South Bank location also places groups near the London Eye and the city’s riverfront attractions, making it easy to mix business with sightseeing.

• • Number of Rooms: 1,023 guest rooms and suites
  • Event Space: 36,597 ft² of total space, including nearly 13,000 ft² in a pillarless ballroom and 32 breakout rooms
  • Other Notes: Panoramic views of Big Ben and the Thames, on-site restaurants and bars, popular with international conferences

INTERCONTINENTAL LONDON – THE O2

Connected directly to the iconic O2 Arena, the InterContinental London – The O2 is designed with large groups and major events in mind. Its nearly 50,000 ft² of meeting space including two stunning pillar-free ballrooms, making it one of the most flexible event venues in the city. The property combines luxury accommodations with riverside views, and its connection to the O2 means groups can easily incorporate concerts or arena experiences into their programs.

• • Number of Rooms: 453 guest rooms and 59 suites
  • Event Space: 48,437 ft², including the UK’s largest pillar-free ballroom (and 34 additional meeting rooms)
  • Other Notes: Direct access to The O2 Arena, luxurious spa and dining, Canary Wharf and Greenwich nearby

ST. GILES LONDON (SOHO)

For planners looking for a central base in Soho, St. Giles London is a practical choice for mid-size groups. The hotel offers flexible group bookings, with dedicated meeting rooms and on-site dining options. Its location in the heart of London’s entertainment district means attendees can walk to theaters, shops, and nightlife while enjoying the comfort of a well-equipped, affordable (pet friendly!) hotel. Their service level is what set them apart with a 24-hour concierge service available, a rare amenity for a 3-star hotel.

• • Number of Rooms: 732 guest rooms
  • Event Space: Six meeting rooms suitable for small to mid-size gatherings of up to 200 guests
  • Other Notes: Central Soho location, multiple restaurants on-site and pet-friendly

THE ATHENAEUM HOTEL & RESIDENCES

This family-run luxury property in Mayfair is all about personalized service. The Athenaeum Hotel & Residences offers flexible options for groups, from elegant rooms to private residences that work well for extended stays, VIPs seeking privacy, or families that love a little care (including optional childcare from a qualified Nanny). The property specializes in tailoring experiences for guests, making it ideal for incentive groups or executive retreats.

• • Number of Rooms: Mix of guest rooms, suites, and 18 private residences
  • Event Space: Intimate private dining, 3 small to medium-sized event spaces for groups up to 80, and the opportunity to buy out The Bar for private events
  • Other Notes: Known for its Living Wall, a 3,500+ sq ft vertical garden climbing up the hotel from street level to the 10th floor, representing the hotel’s dedication to sustainability

THE TOWER HOTEL

Perched beside Tower Bridge, The Tower Hotel is all about iconic views and convenience. Groups booking eight rooms or more can take advantage of tailored packages, upgrades, and flexible cancellation policies, making it especially group-friendly. Its proximity to the Tower of London and the River Thames makes it an excellent base for sightseeing as well as business.

• • Number of Rooms: Over 800 guest rooms and suites
  • Event Space: 24 meeting and events spaces, including the Tower Suite with capacity for 550
  • Other Notes: Unparalleled views of Tower Bridge, fast group booking quotes, flexible event options, and private dining options for 30-350 guests

CONRAD LONDON ST. JAMES

Steps from Parliament Square and Westminster Abbey, Conrad London St. James blends luxury with convenience for corporate travelers. Its interiors boast midcentury-inspired decor, creating a sophisticated yet welcoming atmosphere for groups. With eight meeting spaces, private dining at stylish on-site restaurants, and an elegant bar, it works well for executive gatherings, board meetings, or incentive groups that want a central location without sacrificing luxury.

• • Number of Rooms: 256 guest rooms and suites
  • Event Space: 4,816 square feet of total event space across 8 meeting rooms
  • Other Notes: Known for art-inspired décor, a traditional afternoon tea service curated by an in-house tea sommelier, and close to Westminster and government offices.

THE MARBLE ARCH HOTEL by THISTLE

Just off Oxford Street, The Marble Arch Hotel is a boutique luxury hotel offering an elegant atmosphere and versatile event spaces. Its ballroom can accommodate up to 500 guests, making it a great fit for both corporate banquets and social events. 

• • Number of Rooms: 692 guest rooms and apartments
  • Event Space: All 13 meeting spaces are on the same floor, with a Ballroom that can host up to 500 guests
  • Other Notes: Luxurious Italian marble flooring entrance, relaxing on-site bar & lounge, and walkable location near shopping and Hyde Park

100 QUEEN’S GATE HOTEL LONDON KENSINGTON, CURIO COLLECTION BY HILTON

Located in the heart of Kensington, 100 Queen’s Gate Hotel London, Curio Collection by Hilton provides a refined and quiet setting ideal for small-scale meetings or boardroom gatherings. The historic building has been modernized into a stylish boutique property, and its intimate event spaces are well-suited for groups that value discretion and focus.

• • Number of Rooms: 228 guest rooms
  • Event Space: Two meeting rooms with built-in TVs for presentations, and two private bar areas for receptions
  • Other Notes: Boutique style in a historic building, quiet residential location, and only 15 miles from Heathrow Airport 

MAMA SHELTER LONDON SHOREDITCH

With its quirky, creative energy, Mama Shelter London Shoreditch is a fresh alternative for groups that want something less traditional. Located in Shoreditch, it’s playful and fun, offering unique spaces like karaoke rooms that double as meeting spaces and casual lounges designed for brainstorming or social events. It’s a particularly strong choice for companies in creative industries or those seeking a more relaxed environment.

• • Number of Rooms: 194 guest rooms
  • Event Space: Two Atelier meeting rooms, two karaoke/meeting spaces, private dining room
  • Other notes: Known for eclectic décor, excellent for mixing corporate and social activities, vibrant East London neighborhood, and very dog-friendly; voted London’s Best Dog Friendly Hotel

THE HOXTON, SOUTHWARK

Trendy and stylish, The Hoxton, Southwark combines chic co-working and meeting spaces with a relaxed, social vibe. Its rooftop restaurant and bar are popular for private receptions, while its event space caters to both formal meetings and creative sessions. Groups that want a mix of business and networking in a cool, urban environment will find this hotel particularly appealing.

• • Number of Rooms: 192 guest rooms
  • Event space: “The Apartment” meetings & event space, comprised of six small to medium-sized rooms perfect for brainstorming and breakout sessions. Full buyout available to host up to 130 guests
  • Other Notes: All event space rentals include access to a fully stocked, all-you-can-eat Pantry, that turns into a private bar after dark

HYDE LONDON CITY

Small but stylish, Hyde London City offers a boutique approach to group stays. Its interiors are bohemian in spirit, blending modern and vintage touches. The property is located near St. Paul’s Cathedral, making it a central base for intimate group events, executive meetings, or social gatherings that don’t require expansive facilities but benefit from character and atmosphere.

• • Number of Rooms: 111 guest rooms
  • Event Space: Restaurant suitable for breakfast meetings, lounge areas for intimate events and a semi-private area great for up to 50 people for a group dinner
  • Other Notes: Trendy bohemian design, intimate scale, with in-room massages, facials, manicures & pedicures all without leaving the comfort of your room

THE CHANCERY ROSEWOOD

For high-end groups seeking unmatched luxury, once the former US Embassy, The Chancery Rosewood is one of London’s most exclusive options. The property offers design-forward interiors inspired by British heritage and culture, with event venues that are both intimate and grand. Its rooftop bar provides an exceptional setting for private receptions, while its suites and event spaces cater to VIP gatherings and luxury incentives.

• • Number of Rooms: 144 suites and houses
  • Event Space: Because it was the former US Embassy, this space is meant for entertaining, with spaces that can host almost 800 people and multiple breakout rooms
  • Other Notes: Ultra-luxury property in Mayfair, design and culture focused, exceptional service for high-profile groups including flexible check-in and check-out times, complimentary transportation to and from the airport, use of the House Car, and butler service

Group Dining & Nightlife for Groups

London’s food and nightlife scenes are endlessly diverse and remarkably group-friendly. With some planning, you can book tables or unique experiences that keep everyone engaged and well-fed. Below are standout venues perfect for groups, each with its own personality and logistical advantages:

TAYYABS (WHITECHAPEL)

A true East End institution since 1972, Tayyabs is beloved for its smoky Punjabi grills, lively atmosphere, and generous portions. What makes it especially appealing to groups is the BYO (bring your own alcohol) policy, which is ideal for budget-conscious academic groups, reunions, or evening gatherings.

Nightlife Suggestions for All Tastes

West End Theatre: Treat your group to a world-class musical or play in London’s famous West End. Many theaters offer significant group discounts, usually for parties of 8 or 10 or more, and some can even arrange stage shout-outs or meet-and-greets.

Soho and the West End: This lively district offers cocktail bars, comedy clubs, and karaoke venues all within walking distance. A group can dine together and then move into entertainment. Whether cocktails, comedy, or a mix of both, many venues welcome walk-ins and small table bookings.

South Bank Pubs and Stroll: For a more relaxed evening, head along the Thames to riverside pubs like The Anchor or the Mayflower. Stroll the illuminated South Bank, filled with performers, pop-up stalls, and iconic views, which makes for group bonding and photo opportunities.

Jazz or Classical Nights: Groups who appreciate refined evenings can head to Ronnie Scott’s Jazz Club or catch a performance at the Royal Festival Hall or Barbican. Group seating and early evening slots make these experiences accessible and memorable for all ages.

Skyline Views: Take your group to Sky Garden or Aqua Shard for panoramic city views via verdant indoor gardens or stylish bars. For a dramatic finale, book a private capsule on the London Eye or a Thames dinner cruise, both elegant and filled with stunning sights.

Event Venues in London

London is a city built for gatherings, with a rich mix of historic landmarks, modern convention centers, and cultural icons that double as world-class event venues. From Victorian warehouses transformed into industrial-chic spaces to neoclassical courtyards steeped in history, the city offers options for every type of program. Whether you’re planning a large-scale convention, an awards gala, or a creative product launch, London’s venues provide both flexibility and character, ensuring events feel as memorable as the city itself.

• • Capacity: Up to 1,000 guests
  • Event space: Six versatile rooms ranging from grand halls to intimate chambers
  • Other notes: Central City location, historic atmosphere with full modern AV and production support

• • Capacity: Up to 10,000 guests in Great Hall
  • Event space: Multiple grand halls, theatre, and outdoor park area
  • Other notes: Stunning views of London skyline, heritage site with a mix of indoor and outdoor possibilities

TOBACCO DOCK

A restored Grade I–listed warehouse, Tobacco Dock blends historic architecture with cutting-edge production capabilities. Its open brick-and-iron structure and waterside setting create an atmospheric backdrop for brand activations, conferences, and cultural events. The variety of spaces allows for creative, large-scale setups or segmented breakout-style gatherings.

• • Capacity: Up to 10,000 guests across multiple spaces
  • Event space: 172,000+ sq ft with more than 40 flexible rooms
  • Other notes: East London location, industrial-chic atmosphere, high-tech infrastructure for live and hybrid events

• • Capacity: Up to 1,800 seated, 3,300 standing
  • Event space: Main circular auditorium, smaller breakout and rehearsal spaces
  • Other notes: Strong cultural cachet, Camden location, associated with music and performance heritage

EXCEL LONDON

For trade shows, conventions, and large corporate gatherings, ExCeL London is the city’s largest purpose-built exhibition and convention center. With expansive halls, advanced tech, and direct links to London City Airport and the Elizabeth Line, it’s ideal for high-volume, international events.

• • Capacity: 68,750 visitors at any one time
  • Event space: 939,649 sq ft of total column-free space, including 13 exhibition halls, 45 meeting rooms, ICC Auditorium for 4,500
  • Other notes: Canary Wharf/Docklands location, world-class convention infrastructure, excellent transport connectivity

• • Capacity: Courtyard for 1,500, indoor spaces vary
  • Event space: Striking courtyard, River Terrace, elegant period rooms
  • Other notes: Iconic heritage setting, strong appeal for arts, fashion, and creative events

Navigating London: Transportation Tips

Getting a group around London doesn’t have to be overwhelming. The city’s well-connected transport network makes it easy to move between landmarks, meeting venues, and hotels, but it pays to plan ahead with group needs in mind. Whether you’re coordinating airport arrivals, scheduling a day trip outside the city, or simply making sure everyone gets from point A to point B together, these options can help streamline your travel logistics.

Public Transport

London’s buses, trains, and Underground are easy to navigate with Oyster cards or Group Day Travelcards. For larger groups, traveling off-peak can mean big savings while avoiding the busiest commuter rush.

Trains

London’s rail network connects easily to nearby cities and countryside escapes. GroupSave tickets make excursions to Oxford, Windsor, or Brighton both affordable and convenient, giving attendees a chance to see more of England without complicated planning.

Novelty Options

To add a little extra flair, consider booking a classic Routemaster double-decker bus for transfers, or even chartering a Thames boat. Both options turn ordinary travel into a memorable part of the group experience.

Private Coaches

For airport pickups, hotel transfers, or day trips out of the city, private coaches are often the most efficient option. They provide door-to-door service and eliminate the stress of juggling multiple taxis or rideshares.

Walking

Many of London’s top attractions are within walking distance of each other, especially around Westminster, South Bank, and Covent Garden. Assigning a group leader and a “sweeper” at the back helps keep everyone together on crowded sidewalks.

Outdoor and Adventure Activities

CYCLING IN THE ROYAL PARKS

London’s Hyde Park, Regent’s Park, and Kensington Gardens all offer flat, scenic routes that are ideal for group bike rides. Rental stations make logistics easy, and the pace can be as relaxed or brisk as the group prefers.

Shopping and Local Markets

London is a shopper’s dream, and exploring its markets and retail districts can be just as rewarding for groups as a day of sightseeing. From historic antiques to global brands, there’s a shopping experience for every taste and style. Here are a few favorites that work especially well for groups:

OXFORD AND REGENT STREETS

For classic London shopping, these neighboring thoroughfares offer flagship stores from brands like Selfridges, Hamleys, and Liberty. During the holiday season, the festive lights make them a destination in their own right.

BOROUGH MARKET

London’s most famous food market, Borough is a paradise for gourmands. Groups can sample artisanal cheeses, breads, cured meats, and international street food, making it a built-in lunch stop as well as a cultural experience.

WESTFIELD MALLS

For a modern, all-in-one shopping trip, Westfield London and Westfield Stratford offer hundreds of stores, dining options, and entertainment under one roof. They’re especially practical for groups that want variety without splitting up.

Day Trips and Nearby Getaways

One of London’s biggest advantages is how easy it is to reach iconic destinations just outside the city. With efficient train links and coach options, groups can enjoy a change of scenery without the hassle of long travel days. Here are some standout excursions:

How GroupSync Can Simplify Your Group Travel

Coordinating hotels and venues in London can feel like solving a Rubik’s cube. GroupSync makes it easy by giving planners direct access to thousands of hotels and venues worldwide—including London’s top properties. You can search, compare, and book room blocks instantly, or send RFPs for event spaces without endless back-and-forth.

For London specifically, GroupSync helps you quickly find hotels that match your group’s size and style—whether that’s a convention of 3,000 or a boutique retreat for 30. Less logistics, more time to focus on experiences.

Conclusion

London is a city made for groups. From iconic attractions to innovative venues and hotels built to host thousands, it has everything planners need to deliver memorable, seamless events. Pair that with world-class dining, day trips into the countryside, and efficient transport, and it’s no wonder London continues to shine as one of the world’s premier group travel destinations.

Now it’s your turn to create lasting memories here—with the right tools to make it easy.

Ready to bring your group to London? Create a free GroupSync account to explore hotels, compare venues, and simplify your next group trip.