By Kemp Gallineau, CEO, Groups360
Keeping up with the change in the meeting industry is a challenge for anyone.
Even on Twitter, it’s hard to track all the news.
Hashtags simplify the process a little, but you still need to know where to look for the right information.
I’ve put together this list of 20 hashtags that are most relevant for meeting and event planners. The list is divided into the must follow hashtags, associations, chats and inspiration.
You can click on any of the hashtags to see the most current results in Twitter.
THE BIG THREE
These are the hashtags most used by meeting and event professionals. If you are on Twitter, you should consider scanning the headlines at least once a day.
• #eventprofs – The undisputed heavyweight champion of meeting hashtags. It is also a bi-weekly Twitter chat. See below for more details.
The largest industry associations each have hashtags for their own members, news and events. The following are some of the largest to consider following for news and insights:
• #asae – American Society of Association Executives.
• #cmp – Certified Meeting Planners
• #gmic – Green Meetings Industry Council hashtag.
• #hsmai – Hospitality Sales & Marketing Association International.
• #iacc – International Association of Conference Centers
•#mpi – Meeting Professionals International.
• #pcma – Professional and Convention Management Associations.
• #sgmp – Society of Government Meeting Professionals.
• #smassn – news from and insights about small associations.
Twitter chats are Q&A sessions that happen at a specific time using a specific hashtag. Usually, chats have a moderator reviewing questions submitted on Twitter and a featured guest answering questions. Chats typically last 30 minutes to one hour.
• #assnchat – Tuesday at 2pm EST. Used for conversations among association professionals.
• #eventprofs — Tuesdays at 9 pm EST and Thursdays 12 pm EST.
The easiest way to follow a Twitter chat is with a tool like Tchat.io (www.tchat.io) that will refreshes every time some tweets with the proper hashtag. It’s very hard to follow a Twitter chat in your timeline.
Hashtags are a great place to find inspiration for your next event. You don’t need to check these hashtags as often as The Big Three. Generally, you can probably scan the results once a week.
• #bizbash – great source of event planning ideas and resources.
• #engage365 – conversations and insights about event management and audience engagement.
• #eventtable – started as a chat and has evolved into an ongoing conversation that is slanted toward event technology
• #eventtech – the best hashtag about event technology
• #eventtips – general meeting and event tactics to consider
• #greenmeetings – an extension of #gmic and used for conversations about green meetings
• #hybridevents — strategies for planning and executing hybrid events that combine in-person and streaming content
• #traveltuesday – a popular catch-all hashtag for travel enthusiasts
Hashtags are not just for finding news. They are great tool for finding and connecting with industry influencers. And, most importantly, they are a good tool for promoting your company and your brand.