Join us for a webinar designed especially for hotels and suppliers seeking ways to speed recovery as we emerge from the pandemic. In this free 30-minute presentation, you will discover how to improve your group business through better strategy and customer service.
When borders closed in places like Singapore to contain the spread of the coronavirus, area hotels could no longer rely on international visitors or groups attending meetings and events. As a result, hoteliers have had to think up creative ways to drive revenue despite the restrictions. After automating housing promotions and voucher sales at the end of 2020, InterContinental Singapore received a needed boost to revenue and cash flow, while reducing booking costs and expanding the hotel’s customer base.
As group business bounces back, one process that has long awaited automation is housing and attendee management. Adopting the right technology will help you save labor costs, earn higher revenues, and offer both planners and attendees a higher level of customer service.
The rooming list is an industry relic much in need of a technological overhaul. This glitch in the event machinery creates an avoidable central point of failure and increases the risk of attrition penalties for the event planner.
The current industry standard for booking hotel rooms and conference space is like a canyon, with meeting planners and hotel inventory separated by a massive chasm — a lack of trust and transparency filling the void between. Now, imagine a bridge linking each side of the canyon, making the booking of rooms and space a direct and trustworthy process. That’s what direct booking technology for groups has to accomplish.
Groups360 and IHG Hotels & Resorts today announced the release of GroupSync Engage, the hospitality industry’s first integrated direct booking solution for groups to include both meeting space and guest rooms. IHG is the first brand to launch the streamlined instant booking capability on the GroupSync platform, which will initially be available at approximately 30 hotels in the U.S. in the coming weeks.