Omni Hotels & Resorts Expand Instant Booking Capability

by | Dec 5, 2023 | For Hoteliers, For Organizers

All Omni properties will now offer the ability to book group guest rooms directly online through GroupSync™.

Omni Hotels and Resorts is now making it easier for meeting and event planners to book group guest rooms directly online by extending GroupSync’s Instant Booking capability to all Omni properties in the United States and Canada. This move will help streamline the often-complex process of booking hotel rooms for small groups, bypassing the traditional RFP-based booking process.

Instant Booking simplifies small group reservations

Small groups with short lead times are the cornerstones of today’s meetings and events landscape. To meet these needs, GroupSync offers the same online transparency and convenience planners have come to expect in their personal lives.

With this expansion, Omni is aiming to provide group travel organizers and planners with a faster, more convenient way to book small groups of 10-25 guest rooms in a single online transaction without having to contact the hotel directly. Automating these simpler group transactions will help both planners and Omni’s sales teams become more efficient.

For planners, Instant Booking and its real-time data integration with Omni will enable faster, better booking decisions. While Omni’s sales teams will now be able to focus more on the larger, more complex group bookings and events.

“We take great pride in being leaders and innovators in the meetings and events industry, so we are excited to now offer GroupSync technology across all of our properties,” said Dan Surette, chief sales officer at Omni Hotels & Resorts. “Our goal is to always provide a seamless experience for group business, and the ability to self-serve for smaller room blocks is an important option to offer planners. Our partnership with Groups360 allows us to continue to focus on what matters most to our guests, as we further elevate our brand’s offerings.”

GroupSync is radically improving the way hotels for groups, meetings and events are booked online. Its total number of guest rooms available for instant booking exceeds 1.7 million worldwide, with more inventory planned for the upcoming year. By providing greater transparency for group rates and availability, a faster booking process and intuitive technology, GroupSync is quickly becoming the preferred hotel booking solution for group events.


How group organizers and planners benefit

A faster booking process

Meeting and event planners can now book groups at any of Omni’s properties without going through an RFP-based booking process, resulting in faster turnaround times for booking group rooms.

Rate and availability transparency

With a direct data integration between Omni and GroupSync, planners receive real-time group rates and room availability, allowing more informed decisions while making the booking process more efficient.

Intuitive technology

Dedicated to only groups, GroupSync makes it easier for anyone to book guest rooms, streamlining the entire booking process online for all Omni properties and thousands of other hotels around the world.

“Omni is a leader among the meetings-focused hotel brands and they truly understand the value that GroupSync’s Instant Booking and Smart RFP can bring to their customers. This expansion is concrete evidence of our shared philosophy of making group travel simpler,” said Kemp Gallineau, CEO, Groups360. “We’re excited to see how this partnership will impact meeting and event planners by making hotel sourcing faster and easier, as well as the efficiencies this will bring to Omni’s sales organization.”

Group travel organizers and planners can visit to log in or sign up for a free account. For more information about GroupSync, please visit

To view the official press release from Omni, click here.