It takes a creative approach in today’s market to make company events exciting and valuable to attendees. A great way to improve event satisfaction is to provide interesting and exciting perks along with the event. That’s where “Bleisure” travel comes in.

Bleisure is the art of combining business trips with leisure activities. As more companies recognize the value of work-life balance and the importance of providing meaningful fringe benefits to their employees, bleisure will continue to grow.

Allowing your employees to turn business trips into mini-vacations isn’t just a perk; it’s a strategic tool to encourage satisfaction and boost retention.

The Emergence of Bleisure Travel

As a trend, bleisure travel reflects our evolving workplace culture, where the traditional boundaries between work and personal life continue to blur. From digital nomads working beachside to managers checking emails from ski lifts, technology has created new possibilities for combining productivity with pleasure.

The numbers tell a compelling story: more than one-third of business travelers now add a leisure component to at least one of their business trips annually, according to the Global Business Travel Association’s Jeanne Liu. This trend spans across all organizational levels, including entry-level workers and upper-level management, but not necessarily all ages. Millennials and younger employees are more likely to engage in this kind of travel than their Gen X and Baby Boomer counterparts.

Employees are most likely to participate in bleisure travel when the opportunity presents itself. If their business event takes them to a desirable location, employees will do what they can to extend their stay. By combining work with a mini-vacation, they get to enjoy travel that otherwise wouldn’t be an option!

Where to Go: Destination Deep Dives

So, when planning an event, where should you go to promote bleisure? Check out some of these locations around the globe for your next work retreat or conference. These locations will give your employees something to look forward to and be excited about.

Cancún, Mexico

Cancún, located in the Mexican state of Quintana Roo, isn’t just for spring break – it’s a premier destination for corporate events that seamlessly blend business and pleasure. The Hotel Zone offers numerous all-inclusive resorts with sophisticated meeting facilities and endless entertainment options.

Best For: Sales kickoffs, annual conferences, incentive trips.

Meeting Spaces: Most major resorts offer multiple conference rooms with modern technology.

Leisure Activities:

• Championship golf courses
• Luxury spa treatments
• Snorkeling and water sports
• Day trips to Chichen Itza
• Evening catamaran cruises

The Bahamas

With multiple islands to choose from, the Bahamas provides versatile options for corporate groups of any size. Paradise Island and Nassau offer excellent infrastructure for meetings while delivering the ultimate Caribbean experience.

Best For: Client appreciation events and incentive programs.

Meeting Spaces: World-class convention centers and resort facilities.

Leisure Activities:

• Island hopping excursions
• Swimming with dolphins
• Casino entertainment
• Deep-sea fishing
• Golf tournaments

Tulum, Mexico

For companies seeking a more boutique experience, Tulum offers a perfect blend of luxury and authenticity. This destination works particularly well for smaller executive retreats and intimate team-building sessions.

Best For: Leadership retreats, wellness-focused meetings.

Meeting Spaces: Boutique hotels with unique indoor/outdoor venues.

Leisure Activities:

• Yoga and meditation sessions
• Visits to ancient Mayan ruins
• Cenote swimming (natural swimming holes)
• Sustainable cooking classes
• Beach club relaxation

Dominican Republic

The Dominican Republic’s all-inclusive resorts in Punta Cana and La Romana are perfectly suited for large corporate groups seeking comprehensive meeting packages with built-in entertainment.

Best For: Annual sales meetings and large conferences.

Meeting Spaces: Extensive conference centers with breakout rooms.

Leisure Activities:

• Golf at world-famous courses
• Catamaran trips
• Zip-lining adventures
• Caribbean cooking classes
• Beach volleyball tournaments

Egypt

For a truly memorable incentive trip, Egypt offers an unmatched combination of historical wonders and modern meeting facilities. This destination works especially well for high-achieving sales teams or exclusive client groups.

Best For: Incentive travel and exclusive client events.

Meeting Spaces: Luxury hotels with Nile views and modern facilities.

Leisure Activities:

• Pyramid tours
• Nile River cruises
• Desert safari adventures
• Traditional markets exploration

Blackberry Farm, Tennessee

Blackberry Farm, a luxury mountain retreat in Tennessee, provides an intimate setting for high-level corporate gatherings. Its emphasis on farm-to-table dining and outdoor activities makes it perfect for groups seeking a unique domestic destination.

Best For: Executive retreats and board meetings.

Meeting Spaces: Intimate conference rooms and private dining venues.

Leisure Activities:

• Farm tours and cooking demonstrations
• Hiking and fly fishing
• Wine tasting sessions
• Spa treatments
• Interactions with live animals

Barcelona, Spain

Barcelona is perfect for group travel with its vibrant blend of stunning architecture, rich cultural experiences, and bustling nightlife. It’s ideal for groups who like cultural festivals, art tours, and lively celebrations, thanks to its bustling arts scene and nightlife.

Best For: Product launches and creative team retreats.

Meeting Spaces: Renowned convention centers and luxury hotels with modern facilities.

Leisure Activities:

• Gaudi architecture tours (Sagrada Familia, Park Güell)
• Tapas tasting and culinary experiences
• Mediterranean beach relaxation
• Guided cycling and walking tours
• Sailing trips along the coast

Cape Town, South Africa

Cape Town offers diverse adventures, from breathtaking mountain hikes to scenic coastal drives, along with a unique fusion of cultures and cuisine. Cape Town is perfect for adventure-filled retreats, destination weddings, or corporate team-building events, combining scenic beauty with activities like wine tours and wildlife safaris.

Best For: International conferences and adventure-focused incentive trips.

Meeting Spaces: Cape Town International Convention Centre and boutique venues.

Leisure Activities:

• Table Mountain hiking or cable car rides
• Wine tastings in nearby Stellenbosch and Franschhoek
• Safari experiences just outside the city
• Robben Island tours
• Coastal whale watching

Kyoto, Japan

Kyoto captivates groups with its serene temples, traditional tea houses, and seasonal festivals that showcase Japan’s heritage. Kyoto is a great choice for wellness retreats, historical tours, and cultural workshops focused on traditional arts and crafts.

Best For: Culturally immersive leadership retreats and strategy meetings.

Meeting Spaces: Boutique hotels and traditional ryokan inns with modern meeting rooms.

Leisure Activities:

• Traditional tea ceremonies and kimono experiences
• Visits to temples, shrines, and Japanese gardens
• Seasonal festivals (cherry blossom, fall leaves)
• Culinary tours featuring Kyoto’s famed kaiseki dining
• Arashiyama Bamboo Grove and monkey park tours

Lisbon, Portugal

Lisbon is great for group travel with its charming neighborhoods, historic tram rides, and flavorful food scene, all set against a backdrop of sun-soaked hills and waterfront views. Lisbon is perfect for food and wine tours, music festivals, and intimate group celebrations due to its vibrant street culture and picturesque settings.

Best For: Sales incentives and cultural exploration trips.

Meeting Spaces: Historic palaces and modern conference facilities.

Leisure Activities:

• Fado music experiences in Alfama district
• Day trips to Sintra’s castles and palaces
• Sailing or kayaking along the Tagus River
• Tram tours through historic neighborhoods
• Tasting Portugal’s famed pastéis de nata and wine

Sydney, Australia

Sydney offers a dynamic mix of iconic landmarks, beautiful beaches, and a lively arts scene ideal for group exploration. Sydney shines for beach events, large-scale music festivals, and international conferences with its mix of modern venues and outdoor spaces.

Best For: Global conferences and client appreciation events.

Meeting Spaces: Iconic Sydney Opera House and world-class convention centers.

Leisure Activities:

• Climbing the Sydney Harbour Bridge
• Sydney Harbour cruises
• Bondi Beach surfing and coastal walks
• Wildlife tours at Taronga Zoo
• Day trips to the Blue Mountains

What Types of Events are Perfect for Bleisure?

Blending business and leisure travel will create some of your employees’ best memories of your company.

Here are some events best suited to this type of travel:

Incentive Trips

Design programs that reward top performers with exclusive experiences. Consider adding unique touches like private tours, VIP access to local attractions, or special dining experiences. These trips serve as powerful motivators and create lasting memories that keep top talent engaged.

Client Appreciation Events

Focus on networking opportunities combined with memorable activities. Golf tournaments, cooking classes, or wine tastings can provide natural settings for relationship-building while creating an atmosphere that encourages genuine
connections.

Team-Building Retreats

Take your team offsite for focused development while incorporating leisure activities. Consider destinations that offer both meeting spaces and unique experiences – like Blackberry Farm’s cooking classes or Tulum’s wellness activities. These retreats help teams bond while accomplishing business objectives.

You can offer these retreats to the entire company or specific teams.

Annual Conferences with Extended Options

Transform traditional conferences into bleisure opportunities by building in free time and offering pre/post-conference activities. Provide group rates for extended stays and organize optional excursions that employees can join with their families.

Leadership Development Journeys

Combine executive education with cultural immersion. These programs might include morning strategy sessions followed by afternoon cultural activities, creating a holistic development experience that broadens perspectives.

Project Launch Celebrations

Kick-off major projects or celebrate their completion with team trips that mix strategic planning with team bonding. These events can energize teams while establishing strong working relationships.

Skills-Based Learning Trips

Organize trips that combine professional development with local experiences. For example, a sales team might attend training in wine country, combining sales techniques with wine appreciation classes.

Cross-Office Cultural Exchange

For companies with multiple locations, create programs that allow employees to work from different offices while exploring new cities. This promotes company culture while providing valuable travel experiences.

Start Planning Your Bleisure Event Today

Ready to start planning your bleisure event? Here’s your action plan:

1. Use GroupSync’s amenity filters to identify properties that match your specific needs.
2. Compare different destinations based on your group’s preferences and budget.
3. Check for shoulder date availability and group rate extensions.
4. Consider seasonal factors and local events that might impact your gathering.
5. Plan a mix of structured and free time to allow for individual exploration.

Remember, successful bleisure trips require a delicate balance between productive work time and enjoyable leisure activities. With careful planning and the right destination, you can create an event that achieves your business objectives while providing a memorable experience for all attendees.

In today’s competitive event landscape, attendee engagement can make or break the success of your event. Whether it’s a small corporate retreat, a large-scale conference, or a destination wedding, keeping your attendees invested throughout all stages of the event is essential.

An engaged attendee is more likely to have a positive experience, provide valuable feedback, and share their excitement with others. Below, we explore several key event engagement strategies to engage your attendees before, during, and after your event to ensure it’s a success.

1. Pre-Event Engagement

The period before your event is crucial in setting expectations and building excitement. The more engaged your attendees are before they even step foot in the venue, the more likely they are to be fully invested in the event. Here are a few simple but powerful pre-event engagement strategies that can spark interest and anticipation.

Send Personalized Videos

Personalization is the key to making your attendees feel valued and is a fantastic way to establish a connection right from the start. Instead of relying solely on traditional email invitations, you can use tools like BombBomb or Loom to create short, engaging video invitations. These videos can be tailored to each individual or group, making the attendees feel as though they are personally invited and acknowledged.

Pre-Event Surveys and Polls

Knowing what your attendees are looking forward to is essential for a successful event. Sending out pre-event surveys or polls is an effective way to gather insights on questions for speakers, dietary preferences or preferred beverages. For example, platforms like SurveyMonkey or Typeform enable you to collect and analyze data efficiently. This information can then be used to tailor the event to the attendees’ preferences.

Personalized Invitations

Taking time to personalize your event invitations can significantly impact how attendees perceive your event. Instead of sending out a generic email blast, customize each invitation by addressing attendees by name and highlighting specific sessions or activities that might interest them. Personalized invitations build anticipation and show that you’ve considered the unique experience each attendee will have.

Social Media Campaigns

In today’s digital age, social media plays a massive role in building excitement for events. Utilize platforms like Instagram, LinkedIn, or Facebook to generate buzz before your event. You can share teaser content, behind-the-scenes footage, speaker announcements, and event-related news to keep your event at the forefront of your audience’s minds.

Create a Virtual Community

Building a virtual community before the event begins is another effective way to engage attendees. Whether through an event app, a dedicated forum, or social media groups, creating a space where attendees can connect, discuss topics of interest, and ask questions can help foster a sense of camaraderie. This pre-event interaction helps break the ice and sets the stage for deeper engagement during the event itself.

Gamification

Incorporating gamification into your pre-event strategy can add an element of excitement and fun. Consider creating challenges or competitions that encourage attendees to interact with your content before the event. For instance, you can award points for completing specific tasks, such as engaging with your social media posts or participating in pre-event surveys.

2. Engagement During the Event

Hotel Room Drops of Local Items

A personalized touch that can significantly enhance your attendees’ experience is delivering local gifts to their hotel rooms. Whether it’s local beer, chocolates, snacks, or artisanal goods, these thoughtful gestures make attendees feel welcomed and appreciated. Adding a QR code to the gift package with suggestions for local evening activities or must-see attractions helps personalize their stay even further.

Interactive Sessions

Gone are the days when attendees simply sat through lectures and presentations. Today’s attendees expect to be part of the conversation. To meet these expectations, consider making your event sessions more interactive. Live polls, Q&A sessions, and discussion forums allow attendees to share their thoughts and ask questions in real-time, fostering a more dynamic atmosphere.

Social Wall

A social wall is a great way to encourage real-time participation. A social wall displays live feeds of social media posts from attendees, allowing them to see their contributions featured on screens around the event venue. Encourage attendees to use an event-specific hashtag when posting on platforms like Instagram or X.

Breakout Sessions

Breakout sessions are an excellent way to offer more focused, personalized discussions. Organize smaller groups based on attendees’ interests or professional goals to provide them with the opportunity to engage with content that is most relevant to them. These sessions allow for deeper conversations and give attendees a chance to dive into topics that matter most.

Engaging Speakers

Selecting the right speakers can make all the difference when it comes to engaging your audience. Choose speakers who are experts in their fields and highly skilled at interacting with attendees. Encourage your speakers to incorporate live Q&A sessions, audience polling, or even on-the-spot exercises into their presentations.

Live Streaming & Virtual Engagement

For hybrid events, offering live streaming allows virtual attendees to feel as connected as those attending in person. Use platforms like Zoom or Microsoft Teams to provide seamless virtual experiences, ensuring that remote participants can fully engage with the event content. For virtual attendees, consider offering interactive features such as chat rooms, live Q&A, and virtual breakout sessions.

Games and Competitions

Adding a fun element to your event through games or competitions can keep energy levels high and boost engagement. Whether it’s a venue-wide scavenger hunt, trivia games related to the event’s content, or an interactive challenge during sessions, games provide an entertaining break while encouraging attendees to participate actively.

Photo Opportunities

Branded photo booths and selfie stations are popular at events for a reason—they’re fun, and they encourage attendees to share their experiences on social media. By creating eye-catching photo opportunities around your event, you give attendees a reason to capture the moment and share it with their networks, further increasing your event’s visibility.

 Networking Opportunities

Networking is often one of the primary reasons people attend events, and providing structured and informal networking opportunities can significantly enhance your attendees’ experience. Set up networking sessions, either during breaks or as dedicated portions of the event, where attendees can connect with one another.

3. Post-Event Engagement

After your event ends, your job isn’t done. Post-event engagement is critical to maintaining the relationships you’ve built and extending the positive impact of your event. Keeping the conversation going shows attendees that you value their presence and feedback, setting the stage for future interactions.

Thank You Notes

After the event, sending personalized thank-you notes is a simple yet impactful way to show your appreciation. A thoughtful thank you can leave a lasting positive impression and help keep the lines of communication open for future events. Using tools like Mailchimp allows you to automate these thank-you emails while still keeping them personalized.

Post-Event Surveys

Post-event surveys are an essential tool for collecting feedback from attendees. Ask questions about their favorite sessions, what they’d like to see improved, and what topics they’d like to explore in future events. Not only does this information help you plan better events in the future, but it also shows attendees that their opinions matter.

Share Event Highlights

Once the event has wrapped up, keep the excitement alive by sharing event highlights. Whether through a video reel, a blog post, or a series of social media posts, showcase key moments, memorable quotes, and behind-the-scenes content. This allows you to continue engaging attendees long after the event has ended.

Post-Event Resources

Extend the value of your event by providing attendees with access to post-event resources, such as session recordings, slides, or additional reading materials. Offering these resources helps reinforce key takeaways and keeps the event’s momentum going.

Social Media Engagement:

Continue interacting with attendees on social media after the event by posting highlights, thanking participants, and encouraging them to share their own experiences. Staying active on platforms like X, Instagram, and LinkedIn ensures that the event’s energy continues even after the doors close.

Follow-Up Offers

Offering exclusive follow-up offers, such as early access to your next event or discounts on future tickets, is a great way to keep attendees engaged after the event has concluded. Personalized offers based on their event experience will make them feel valued and more likely to return to future events.

Build a Community

Creating an ongoing community for your event attendees is a fantastic way to foster long-term engagement. Whether it’s through a dedicated LinkedIn group, a private forum, or a follow-up webinar series, giving attendees a space to continue networking and sharing ideas ensures that the relationships built during the event don’t fade away.

Personal Follow-Up

For key attendees, such as VIPs or sponsors, a personal follow-up email or phone call can go a long way in strengthening relationships. This helps solidify the connections you made during the event and ensures that these attendees feel valued long after the event is over.

Ready to Increase Engagement at Your Next Event?

Engaging attendees before, during, and after your event is the key to creating a memorable experience that leaves a lasting impact. From personalized invitations and interactive sessions to thoughtful post-event follow-ups, these strategies will help you connect with your audience at every stage.

Ready to book your hotel or meeting space for your next event? Check out Groups360 to try GroupSync today.

Corporate gifting can be a tricky endeavor, especially when the goal is to make a lasting impression on attendees without resorting to the usual branded merchandise. From pens to t-shirts, these predictable offerings often lack the personal connection or utility that makes a gift memorable.

So how do you show appreciation, create impact, and align with your brand’s values in a way that stands out?

At Groups360, we believe that a well-thought-out gift goes beyond its physical form—it enhances the event experience and leaves a lasting emotional connection.

Below are 20 thoughtful, fresh alternatives to traditional swag that are sure to make your next event gifting more meaningful and memorable.

1. Experience-Based Gifts

Experiences over possessions—that’s a principle that resonates with today’s audiences, especially younger generations who value personalization and unique memories. Instead of giving physical items, consider offering your event attendees an experience they won’t forget. This could range from tickets to a local event (such as a sports game or concert) to more tailored experiences like spa vouchers or adventure trips.

Some creative experience ideas include:

• A virtual cooking or mixology class where attendees receive ingredients in advance
• A guided local tour that highlights the culture and attractions of the event location
• Access to an exclusive online workshop or webinar relevant to their interests

These gifts leave a lasting impression and are a perfect opportunity for your brand to create meaningful moments tied to your event.

2. Charitable Donations in Their Name

Incorporating a social good component into your event gifting can be incredibly impactful. Attendees today, especially millennials and Gen Z, are drawn to brands that demonstrate corporate social responsibility.

Instead of handing out traditional swag, consider making a charitable donation on behalf of each attendee. Allow them to select from a list of causes aligned with your brand’s mission.

For instance, offer donations to environmental charities, education initiatives, or health-related causes. This not only avoids unnecessary consumption but also reflects positively on your brand as one that cares about making a difference. Plus, it adds a feel-good element to your event that attendees will remember.

3. Personalized Photo Gifts

In today’s digital world, personalized photographic content can be more valuable than any physical item. After your event, consider gifting attendees with something uniquely curated for them. This could be a digital photo album from the event, printed photo gifts or something they can use beyond the event.

Take your photographic gift a step further by creating personalized content for the attendees. For example:

• Hire a photographer to take headshots during the event and send the digital files to attendees for their use
• A digital frame pre-loaded with photos from the event
• An event photo album or book that captures memorable moments

Photographic content can be highly personal, leaving a far more lasting impression than traditional swag. 

4. Eco-Friendly Gifts

• Reusable water bottles made from sustainable materials
• Zero-waste starter kits with bamboo utensils, reusable straws, and beeswax wraps
• Plantable seed kits or indoor herb gardens
• Plant a tree in their honor through an organization like the Arbor Day Foundation

5. Subscription Services

Gift a subscription that keeps on giving! One of the best alternatives to traditional swag is offering access to a subscription service, tailored to the interests of your attendees. These can range from industry-specific magazines and journals to more personalized services like streaming platforms, audiobook subscriptions, or fitness and meditation apps.

Some thoughtful subscription ideas include:

• An online learning platform such as MasterClass or Coursera
• A meditation or mindfulness app like Calm or Headspace
• Access to exclusive streaming content or personalized playlists on platforms like Spotify

By gifting attendees something they’ll use month after month, your brand stays top of mind, creating a long-lasting connection.

6. Wellness Products and Kits

As corporate wellness becomes increasingly important, consider providing wellness-related gifts that help your attendees recharge, both mentally and physically. 

Wellness gifts promote self-care and can include:

• Aromatherapy kits or essential oils
• Yoga mats or fitness accessories
• Guided meditation journals or self-care planners

Wellness kits allow your attendees to prioritize their well-being, and because this is a growing focus for many businesses, such gifts reflect well on your company’s forward-thinking approach.

7. Custom Digital Art or NFTs

In an increasingly digital age, art is evolving, and so are the ways we gift it. If your audience is tech-savvy or interested in innovation, consider gifting custom digital art or NFTs (non-fungible tokens) as unique event keepsakes. NFT art pieces can be created specifically for your event, giving your attendees something exclusive and personal to remember the experience.

For example:

• Commission digital artists on sites like Etsy to create custom pieces that reflect the event or your company’s branding
• Gift unique digital badges or certificates for event participation
• Offer collectible NFTs that attendees can hold onto or trade, depending on the value over time

Digital art and NFTs are cutting-edge alternatives to traditional swag, allowing you to stand out as a forward-thinking and innovative brand.

8. Personalized Gourmet Gifts

9. Gift Cards with a Twist

10. Tech Accessories

Tech is an integral part of everyone’s lives, so why not offer gifts that make it easier? Instead of pens and notebooks, consider practical tech accessories that will see everyday use.

Some tech gift ideas include:

• Wireless chargers or portable power banks
• Bluetooth speakers or headphones
• Travel cases for charging cables and other small accessories 

Tech gifts are not only highly practical but also help position your brand as modern and forward-thinking while making life a little easier for your attendees.

11. Local Artisan Products

Supporting local businesses is a trend that resonates with many attendees. Rather than mass-produced items, consider sourcing gifts from local artisans or makers. These could be anything from handmade soaps and candles to locally sourced gourmet food items.

Not only do these gifts support small businesses, but they also provide a unique, authentic representation of the location where your event is held. These selections could be favorites from your leadership or event planner. Some ideas include:

• Handmade pottery or locally woven textiles
• Artisan honey, sauces, or jams with a note about the producer
• Locally brewed beer or craft coffee blends

Personalized and authentic, artisan products connect attendees to the local culture and ensure your event stands out from the crowd. 

12. Post-Event Surprise Deliveries

Imagine the surprise and delight of your attendees when they receive a post-event gift that reminds them of the valuable time they spent at your event. This not only extends the engagement but also leaves a lasting impression long after the event has ended.

Some creative post-event gift ideas include: 

• Personalized snack boxes or wine selections, delivered directly to their door
• Access to additional e-books or presentations that expand on the event’s sessions
• Exclusive interviews or content relevant to their industry
• Personalized playlists or motivational digital resources used at the event

This gesture creates an opportunity to follow up with attendees in a meaningful way and strengthens the bond between your brand and the recipient.

13. Personalized Stationery and Journals

While traditional swag often includes generic notepads and pens, you can elevate this concept by offering high-quality, personalized stationery or journals. Customizing these items with the attendee’s name or the event theme adds a thoughtful touch that will make these gifts stand out from the crowd.

Consider:

• Luxurious, leather-bound journals with custom embossing
• Eco-friendly stationery sets made from recycled materials
• Personalized planners that help attendees stay organized long after the event 

By providing attendees with something both functional and personal, you’ll ensure that they keep your gift on their desk and in their daily lives, creating continued brand awareness and appreciation. 

14. Mindfulness and Relaxation Kits

In today’s fast-paced world, corporate professionals are often in need of stress relief and relaxation tools. Mindfulness and relaxation kits are a thoughtful and practical gift that helps attendees recharge after a long event. These kits can include:

• Scented candles or essential oil diffusers with scents that are meaningful to the event location
• Stress-relief gadgets like fidget spinners or stress balls
• Guided meditation cards or calming playlists

Such gifts show that your company cares about the well-being of its attendees. By offering tools that encourage mindfulness, you’re promoting a work-life balance that resonates with modern professionals, leaving them with a positive impression of your brand.

15. Sustainable Travel Accessories

For events that attract attendees from across the globe, consider gifting sustainable travel accessories that make their journeys more comfortable and environmentally friendly. With more people conscious of their carbon footprint, offering eco-friendly travel products is a great way to align your brand with sustainability efforts.

Some eco-friendly travel accessory ideas include:

• Reusable silicone travel bottles or bamboo toothbrushes
• Eco-friendly luggage tags made from recycled materials
• Compact, foldable tote bags or backpacks

These practical gifts are not only useful but also demonstrate your commitment to sustainability, which is increasingly important to today’s audiences.

16. DIY Kits

There’s something deeply satisfying about creating something with your own hands. DIY (do-it-yourself) kits provide attendees with the materials and instructions needed to craft a unique item, and they are a fun and engaging alternative to traditional swag.

DIY kits could include:

• Terrarium or succulent planting kits for nature lovers
• Candle-making kits or soap-making kits with custom scents
• Craft kits for painting, embroidery, or pottery

DIY gifts are interactive and offer attendees a creative outlet while associating your brand with a fun, hands-on experience. Plus, the finished product serves as a long-lasting reminder of your event.

17. Customized Apparel with a Personal Twist

While branded t-shirts are one of the most common forms of swag, you can add a creative twist by offering customized, high-quality apparel that goes beyond the basic logo print. Consider giving attendees the option to personalize their apparel or choose from premium options that are more versatile and fashionable.

Some creative apparel ideas include:

• Custom-made scarves, hats, or socks featuring the attendee’s name or event logo in a subtle, stylish way
• Personalized sneakers or eco-friendly jackets
• Soft, premium materials like organic cotton or bamboo blends

By offering apparel that’s both stylish and personal, you ensure that attendees will actually wear these items, extending your brand’s visibility.

18. Interactive Virtual Gift Bags

As virtual and hybrid events continue to rise in popularity, virtual gifting has become an increasingly viable option. Instead of sending physical swag, create interactive virtual gift bags that attendees can enjoy from the comfort of their own home.

Some virtual gift bag ideas include:

• Discount codes for online courses or e-learning platforms
• Virtual access to exclusive content, such as behind-the-scenes footage or keynote sessions
• Digital coupons for popular apps or services, such as food delivery or fitness memberships

Virtual gift bags are not only convenient and eco-friendly but also offer immense flexibility, allowing attendees to choose what they find most valuable. This ensures a highly personalized gifting experience without the logistical challenges of shipping physical items. 

19. Artisanal Food and Drink Kits

For those who appreciate fine food and drink, consider gifting artisanal food and drink kits that allow attendees to indulge in a premium culinary experience. Whether it’s a gourmet coffee-tasting kit, a craft cocktail kit, or a DIY charcuterie board set, these gifts cater to foodies and offer a sense of luxury.

Some ideas for artisanal kits include:

• A mixology kit complete with ingredients to create signature cocktails
• A gourmet coffee sampler set, featuring beans from around the world
• A cheese-tasting kit or charcuterie board set with premium meats and cheeses

Food and drink gifts offer an interactive and sensory experience, making them an excellent alternative to traditional swag. These indulgent kits also add a touch of sophistication to your event, creating a memorable and delicious connection to your brand.

20. Exclusive Memberships or VIP Experiences

For high-end events, consider offering exclusive memberships or VIP experiences as a luxurious alternative to swag. These gifts can provide long-lasting value and a sense of prestige for your attendees, aligning your brand with a premium experience.

Some exclusive membership ideas include:

• VIP access to industry conferences or webinars
• Memberships to exclusive business or networking clubs
• Year-long subscriptions to services like LinkedIn Premium, Audible, or The New York Times

Offering attendees an exclusive experience makes them feel valued and connected to your brand on a deeper level. These gifts not only create immediate excitement but also offer long-term benefits, ensuring that your event is remembered fondly.

Meaningful Gifts Make Lasting Connections

Nashville, Tennessee, offers the perfect backdrop for group travelers with its rich cultural history, vibrant music scene, and Southern charm. Whether your group is heading to Music City for a business conference, a corporate retreat, a bachelorette party, or a family reunion, there’s something for everyone to enjoy. Let this guide take you through the top reasons why Nashville is ideal for group travel, must-see attractions, entertainment, dining experiences, accommodations, and more.

Why Nashville is Perfect for Group Travel

Nashville is the perfect blend of accessibility, entertainment, and Southern hospitality. Its central location makes it easy for groups to travel from anywhere in the U.S., and with over 40,000 hotel rooms and a wide range of event venues, it’s a top destination for conferences, reunions, and special occasions. Plus, Nashville offers something unique for every kind of traveler—from country music lovers to history buffs and foodies.

1. Must-See Attractions in Nashville

Nashville boasts a wide array of activities for groups to enjoy. Here are the can’t-miss attractions to add to your itinerary.

Must-See: Iconic Landmarks

THE GRAND OLE OPRY 

No visit to Nashville is complete without experiencing the iconic Grand Ole Opry. Known as the show that made country music famous, the Opry has hosted legends like Johnny Cash, Dolly Parton, Willie Nelson and George Strait, as well as rising stars like Ashley McBryde, Carly Pearce, and Luke Combs. Your group can attend a live broadcast of the show, which blends performances from both classic and contemporary country artists. Beyond the music, the Opry offers backstage tours where you can explore dressing rooms, learn the history of the venue, and walk in the footsteps of country music greats. 

PRINTERS ALLEY

Printers Alley is a historic area in downtown Nashville that offers a glimpse into the city’s vibrant past. Once the home to Nashville’s printing industry, it transformed into a hub for nightlife in the 1940s. Today, it features live music venues, bars, and restaurants. Known for its neon lights and energetic vibe, Printers Alley is the perfect spot for groups looking to explore Nashville’s nightlife and history in one place.

STREET MURALS

Colorful street murals have become an iconic part of Nashville’s public art scene. One of the most famous is the “I Believe in Nashville” mural, located in the 12 South neighborhood. This mural has become a popular photo-op for visitors, and it’s a great way to capture a quintessential Nashville moment with your group.

Other murals, such as “Nashville Looks Good On You” and the “What Lifts You – Wings” mural, add to the creative, artistic vibe of the city, making it a fun and visually interesting area to explore. Many of the murals are easily accessible on foot, so your group can spend a leisurely afternoon wandering the streets and taking in the neighborhood’s artistic flair. 

COUNTRY MUSIC HALL OF FAME

A visit to the Country Music Hall of Fame is essential for any group in Nashville. The museum showcases the history and evolution of country music, featuring exhibits with costumes, instruments, and personal artifacts from iconic artists. The interactive displays, along with the Hall of Fame rotunda honoring the genre’s legends, make it a fascinating stop for groups of all sizes.

Located just steps away from honky-tonks and boutique hotels, the Country Music Hall of Fame offers convenience and unique event spaces for weddings, corporate events, social gatherings and more.

Must See: Entertainment

RYMAN AUDITORIUM

Known as the “Mother Church” of Country Music, the Ryman Auditorium was originally built in 1892 as a tabernacle for religious revivals. It later became the home of the Grand Ole Opry, solidifying its place as a cultural icon in American music history.

Today, the Ryman hosts a wide variety of live performances, from country and bluegrass to rock, pop, and classical music, making it a must-see for any group visiting Nashville. The venue’s intimate setting—despite its 2,362-seat capacity—creates an unparalleled connection between artists and audience.

Groups can also explore the Ryman’s fascinating history through a backstage tour. These tours offer a glimpse behind the scenes, including the dressing rooms and the stage where so many musical legends have performed. The tour also highlights the building’s stunning architecture and showcases exhibits that tell the story of the Ryman’s journey from revival hall to music mecca.

HONKY-TONK HIGHWAY ON BROADWAY

If you’re looking for a quintessential Nashville experience, the Honky-Tonk Highway on Broadway is where the heart of Music City comes alive. Stretching through downtown Nashville, this neon-lit street is lined with live music venues, known as honky-tonks, that play country, rock, blues, and every genre in between from morning until well past midnight. The best part? There’s no cover charge to get in—just grab a drink, enjoy the music, and soak in the lively atmosphere.

Whether your group is stopping in for a quick drink or spending the whole night hopping between honky-tonks, Broadway is sure to provide an unforgettable taste of Nashville’s vibrant music scene.

Dinner + Entertainment Experiences

Nashville boasts a variety of dining options that are perfect for groups. Some popular restaurants include:

PINEWOOD SOCIAL

This is much more than just a place to grab a bite—it’s a dynamic social hub that offers a variety of experiences all under one roof. Pinewood Social blends a restaurant, bar, bowling alley, and outdoor lounging areas, creating a unique destination where your group can eat, drink, play, and relax.

Inside, Pinewood Social features six reclaimed wood bowling lanes, where your group can enjoy some friendly competition while sipping on craft cocktails. While the outdoor area features a plunge pool and bocce ball court, along with cabanas and a lounge area ideal for sipping drinks. For colder nights, the outdoor area has fire pits to gather around, adding a cozy touch to your group’s evening.

The venue’s relaxed yet trendy atmosphere appeals to a wide range of tastes, making it a hit for corporate outings, team-building events, birthday parties, or casual get-togethers.

HOUSE OF CARDS

For a truly one-of-a-kind experience in Nashville, take your group to House of Cards, a hidden gem located beneath the Johnny Cash Museum. This venue blends fine dining with the mystique of live magic performances, offering an unforgettable night that combines elegance, entertainment, and a touch of mystery.

With its combination of dining, magic, and luxurious surroundings, House of Cards offers a sophisticated night out for groups that want more than just a typical dinner. It’s an experience that leaves a lasting impression, making it an ideal destination for a memorable group outing in Nashville. There are also private dining options available for groups looking for a more exclusive experience.

2. Best Hotels for Group Accommodations

Whether your group is seeking luxury or budget-friendly options, Nashville has accommodations to suit every vibe.

Hotel Vibe #1: For Luxury Seekers

THE HERMITAGE HOTEL

This five-star property offers classic Southern elegance and top-tier service, making it a great choice for groups wanting to splurge. 

Hotel Vibe #2: For a Modern, Trendy Experience

THOMPSON NASHVILLE

Located in the Gulch, Thompson Nashville offers chic, modern decor with proximity to trendy boutiques and restaurants.

Hotel Vibe #3: For Those Looking for a Pool with a View

VIRGIN HOTELS NASHVILLE

With a stunning rooftop pool, Virgin Hotels Nashville offers a vibrant and relaxed atmosphere perfect for group travelers wanting to unwind. 

Hotel Vibe #4: For Those Looking to be in the Middle of the Action

OMNI NASHVILLE HOTEL

Connected to the Country Music Hall of Fame and just steps from the action on Broadway, the Omni is ideal for groups looking to be close to shops, restaurants and honky-tonks.

Hotel Vibe #5: For Budget-Friendly Options

HOLIDAY INN & SUITES NASHVILLE DOWNTOWN – BROADWAY

This convenient downtown option offers budget-friendly rates while keeping your group close to the action.

Hotel Vibe #6: For a Boot-Scootin’ Free Stay

JW MARRIOTT NASHVILLE

If your group prefers a more serene, refined stay that is close– but not too close– to the country music scene, this elegant hotel is an ideal option. Enjoy stunning city views and a tranquil ambiance right in the heart of downtown. 

Hotel Vibe #7: For Instagrammable Moments

GRADUATE BY HILTON NASHVILLE

The playful, retro decor at the Graduate Nashville offers plenty of Instagram-worthy backdrops, perfect for those looking to snap memorable group photos.

Hotel Vibe #8: For Large Groups or Conferences

GAYLORD OPRYLAND RESORT & CONVENTION CENTER

With expansive meeting space and indoor gardens, Gaylord Opryland is perfect for conferences, conventions, and large group events.

For a complete list of hotel accommodations in Nashville, visit the Places to Stay page from the Nashville Convention & Visitors Corp.

3. Dining and Nightlife Recommendations for Groups

Nashville offers a range of group-friendly dining experiences, whether you’re looking for casual comfort food or a more formal setting. For a full list of options, check out the Nashville Group Dining Guide from the Nashville Convention & Visitors Corp.

Group-Friendly Restaurants

There are an abundance of dining options for groups in Nashville each with a unique cuisine and atmosphere.

ETCH

For groups seeking a sophisticated dining experience in Nashville, Etch offers a culinary journey that fuses globally inspired flavors with modern techniques. Located in the heart of downtown, this upscale restaurant is helmed by award-winning Chef Deb Paquette, whose bold, creative dishes have made Etch a standout in Nashville’s vibrant food scene. Whether you’re hosting a corporate dinner, a celebratory gathering, or just a night out with friends, Etch provides a refined yet inviting atmosphere perfect for group dining.

The restaurant’s sleek, contemporary interior is complemented by an open kitchen that allows diners to watch the talented culinary team in action. For groups, Etch offers both large dining tables and private dining options, including a dedicated room for events that can accommodate up to 40 guests. The private space offers an intimate setting while still capturing the energy and buzz of the main dining area.

5TH & TAYLOR

For a dining experience that combines rustic elegance with contemporary American cuisine, 5th & Taylor is a top choice for groups seeking a memorable meal in Nashville. Located in the historic Germantown neighborhood, this restaurant, founded by Chef Daniel Lindley, offers a refined yet comfortable atmosphere, perfect for a group gathering.

Groups looking for a private dining option will find that 5th & Taylor offers an exclusive, intimate event space. This private room can accommodate larger parties, making it ideal for special events such as corporate gatherings or milestone celebrations. Whether your group is enjoying a casual dinner or celebrating a special occasion, 5th & Taylor’s welcoming atmosphere and exceptional food make it a standout destination for groups seeking a memorable dining experience.

Casual Group Dining

MARTIN’S BAR-B-QUE JOINT

For a true taste of Nashville’s Southern roots, take your group to Martin’s Bar-B-Que Joint, a local favorite known for its authentic, whole-hog style BBQ. Founded by pitmaster Pat Martin, Martin’s BBQ is a casual yet iconic spot where slow-smoked meats and friendly Southern hospitality come together to create an unforgettable dining experience. Whether you’re hosting a large gathering, a casual corporate lunch, or just looking to enjoy a laid-back meal with friends, Martin’s offers a perfect combination of great food, relaxed atmosphere, and group-friendly dining.

For groups, Martin’s Bar-B-Que Joint offers plenty of space, with large communal tables, outdoor seating, and a laid-back vibe that makes it ideal for casual gatherings. The downtown Nashville location, conveniently situated near many of the city’s attractions, features a rooftop beer garden with stunning views of the Nashville skyline, creating the perfect backdrop for an afternoon or evening BBQ feast for your group. Martin’s Bar-B-Que Joint offers an authentic taste of Tennessee with plenty of space and Southern charm to go around.

ASSEMBLY FOOD HALL

Offering a unique food hall experience with 30+ eateries & bars all under one roof, Assembly Food Hall is one of the key attractions at Fifth + Broadway. This communal dining space is perfect for groups, allowing each member to choose their favorite dishes from a variety of options. Assembly Food Hall offers a wide range of culinary delights that cater to the diverse tastes of each member of your group.

Nightlife Options

TOOTSIE’S ORCHID LOUNGE

Few places capture the spirit of Nashville’s honky-tonk culture quite like Tootsie’s Orchid Lounge. Located on Broadway, just steps away from the Ryman Auditorium, Tootsie’s is a must-visit for anyone looking to experience Nashville’s legendary nightlife and live country music. It’s a perfect destination for groups seeking an authentic taste of Music City.

The three-story venue features multiple stages, where live music is performed daily from early afternoon until the wee hours of the morning. On any given night, your group can enjoy performances from local talent as well as up-and-coming country artists. It’s not unusual for a famous musician to drop in for an impromptu set, adding to the magic and unpredictability of the experience.

4. Top Event Venues for Group Events

Nashville offers an array of venues for your group events, from formal conference spaces to unique and eclectic settings.

Popular Event Venues

MUSIC CITY CENTER

Located in the heart of downtown Nashville, Music City Center is one of the most expansive and versatile convention centers in the Southeast. Boasting over 2.1 million square feet of space, Music City Center is ideal for hosting large-scale conventions, trade shows, corporate meetings, and social events. Its modern design, state-of-the-art facilities, and convenient downtown location make it a top choice for groups of all sizes.

• Event Space: With over 350,000 square feet of exhibit space, 61 meeting rooms, two ballrooms, and multiple outdoor terraces, Music City Center can accommodate a variety of events, from large conventions and expos to smaller corporate meetings and social gatherings.
• Technology: The facility is equipped with cutting-edge technology, including high-speed internet, advanced audiovisual equipment, and flexible lighting systems, making it perfect for events requiring multimedia presentations or live streaming.
• Sustainability: Music City Center is LEED Gold certified, featuring a four-acre green roof, a rainwater collection system, and energy-efficient lighting, making it an eco-friendly option for groups looking to reduce their environmental footprint.
• Location: Its prime location downtown puts guests within walking distance of Nashville’s top attractions, including Broadway, the Country Music Hall of Fame, and Bridgestone Arena, offering easy access to dining, entertainment, and hotels.
• Amenities: On-site amenities include a full-service kitchen and catering options, large parking facilities, and an expansive public art collection that enhances the aesthetic appeal of the venue.

BRIDGESTONE ARENA

Speaking of the Bridgestone Arena, it is not only home to the NHL’s Nashville Predators, but it’s also a versatile event space that can be transformed for corporate events, concerts, conventions, and large-scale gatherings. Located in the heart of downtown Nashville, Bridgestone Arena offers both indoor and outdoor spaces.

• Capacity: The arena can hold up to 20,000 guests for large-scale events, making it perfect for concerts, sports events, or major conventions.
• Versatility: Bridgestone Arena has multiple levels of suites, meeting spaces, and club areas that can be customized for corporate events, private parties, and VIP gatherings.
• Accessibility: Its downtown location makes it easily accessible from hotels and attractions, providing a convenient venue for groups staying in the city.

GAYLORD OPRYLAND RESORT & CONVENTION CENTER

Gaylord Opryland Resort & Convention Center is one of Nashville’s most iconic venues, offering a blend of luxury accommodations and expansive meeting spaces. Located just 15 minutes from downtown Nashville, this massive resort offers over 750,000 square feet of event space, making it ideal for large conventions, trade shows, corporate meetings, and social events.

• Event Space: With ballrooms, breakout rooms, outdoor garden spaces and exhibit hall space, Gaylord Opryland can accommodate groups of all sizes, from small executive meetings to large-scale conventions.
• Accommodations: The resort offers over 2,800 guest rooms, so your group can stay on-site and enjoy easy access to the event spaces.
• Amenities: The resort features nine acres of indoor gardens, waterfalls, and even a river with boat rides, making it a beautiful and relaxing environment for group events. It also includes multiple dining options, a spa, and plenty of recreational activities.

Located just south of downtown Nashville, the The Fairgrounds Nashville offers over 200,000 square feet of flexible event space, making it ideal for trade shows, conventions, expos, and corporate events. The venue is known for hosting major events like Flea Market Weekends, it provides ample space for larger gatherings.

• Exhibit Halls: The two large exhibit halls can be customized for different events, whether you’re hosting a large-scale exhibition or a corporate conference.
• Outdoor Space: The fairgrounds also feature outdoor areas, which are ideal for festivals or large gatherings that require both indoor and outdoor space.
• Accessibility: The Fairgrounds Nashville is easily accessible from downtown and offers on-site parking, making it a convenient choice for large groups.

THE OMNI NASHVILLE HOTEL

Adjacent to the Country Music Hall of Fame, the Omni Nashville Hotel offers a seamless integration of luxury accommodations with state-of-the-art meeting and event spaces. It’s a great choice for groups that need a combination of upscale accommodations and large event facilities, without venturing far from downtown Nashville.

• Event Space: The hotel features over 80,000 square feet of meeting space, including ballrooms, boardrooms, and breakout spaces, making it perfect for corporate meetings, conventions, and social events.
• Amenities: Guests can enjoy on-site dining, a rooftop pool, and easy access to downtown attractions, such as the Country Music Hall of Fame and Broadway.
• Accommodations: With over 700 rooms, Omni Nashville offers group accommodations alongside its event spaces, ensuring your guests can stay close to the action.

Unique Event Spaces

THE CORDELLE

Nestled in the heart of Nashville’s SoBro district, The Cordelle is a beautifully restored 1800s Victorian building that provides an intimate and elegant setting for weddings, corporate events, and private gatherings. With its blend of historic charm and modern amenities, The Cordelle offers a unique, versatile venue perfect for groups seeking a more intimate experience.

• Event Space: The Cordelle offers indoor and outdoor event space with a total capacity of 400 guests, including 2,700 square feet of indoor space. The venue also features a lush outdoor garden and terrace, offering an idyllic space for outdoor events and receptions.
• Historic Charm: The building’s exposed brick, hardwood floors, and large windows create a warm, inviting atmosphere while maintaining the original character of the 19th-century architecture.
• Outdoor Spaces: The beautifully landscaped garden is perfect for cocktail receptions, outdoor dinners, or group gatherings, especially in the fall when the surrounding trees and foliage add a natural backdrop to any event.
• Location: Located just minutes from downtown Nashville, The Cordelle offers a peaceful retreat with easy access to nearby hotels, attractions, and entertainment options.

THE BELL TOWER

Located in downtown Nashville, The Bell Tower is a once historic church dating back to 1874 now turned into an event venue, offering a stunning setting for corporate events, weddings, and social gatherings. The venue combines modern amenities with historic charm, providing a beautiful backdrop for any occasion.

• Event Space: Downtown Nashville’s largest free-standing event venue, The Bell Tower can accommodate up to 700 guests. With soaring ceilings, exposed beams, and a mezzanine level, making it ideal for both large and intimate gatherings.
• Amenities: The venue offers event planning services including catering, AV equipment, and customizable decor options.
• Location: The Bell Tower is located within walking distance of downtown hotels and attractions, making it an excellent choice for groups looking for a unique and convenient venue.

MARATHON MUSIC WORKS

For groups looking for a more industrial, modern venue with a creative edge, Marathon Music Works offers a versatile event space housed in a renovated factory. Located in the historic Marathon Village, this venue is ideal for concerts, corporate events, and private parties.

• Event Space: The venue features 14,000 square feet of flexible space, with an open floor plan that can be customized to fit your group’s needs, whether it’s a formal corporate dinner or a large concert.
• Atmosphere: The venue’s industrial aesthetic, exposed brick, and steel beams create a unique, trendy atmosphere, perfect for groups that want to experience Nashville’s creative and artsy side.
• Location: Marathon Music Works is close to downtown Nashville and offers parking, making it a convenient choice for groups.

THE PARTHENON AT CENTENNIAL PARK

For groups seeking a more unique and historic venue, The Parthenon offers a distinctive setting for special events, including corporate dinners, galas, and private parties. Modeled after the original Parthenon in Athens, this full-scale replica offers a stunning backdrop for group events.

• Event Space: The main hall inside The Parthenon can host up to 500 guests for mixed mingle parties, making it perfect for smaller, elegant gatherings. The outdoor park provides space for additional event activities.
• Historical Significance: With its classical architecture and cultural significance, The Parthenon provides a memorable and unique atmosphere for group events.
• Outdoor Spaces: Centennial Park offers ample green space for outdoor events, including team-building activities, picnics, or casual gatherings with a picturesque backdrop.

5. Navigating Nashville: Transportation Tips

Group Transportation

GRAY LINE TENNESSEE

For groups looking for a reliable and comfortable way to travel around Nashville, Gray Line Tennessee offers a wide range of transportation services that cater to both small and large groups. As one of the region’s premier charter and sightseeing transportation companies, Gray Line Tennessee provides group transportation solutions that make it easy to navigate Music City in style, whether you’re planning a corporate event, wedding, or simply a group outing to explore Nashville’s attractions.

Gray Line Tennessee’s charter services are perfect for groups who need private, customizable luxury transportation. Whether you’re planning a conference, attending a trade show at Music City Center, or organizing a day trip to nearby attractions, Gray Line offers charter buses equipped with state-of-the-art seating, climate control, and professional drivers who ensure a smooth and enjoyable ride. Their fleet includes vehicles of all sizes, from smaller shuttles for intimate groups to large motorcoaches, making it ideal for everything from airport transfers to multi-day trips.

In addition to charters, Gray Line Tennessee also offers sightseeing tours, which are a fantastic option for groups looking to explore Nashville’s rich history, culture, and entertainment without the stress of navigating the city. Their Nashville City Tour covers iconic landmarks like the Ryman Auditorium, the Country Music Hall of Fame, and Honky-Tonk Highway on Broadway, offering a guided experience with knowledgeable drivers who provide historical insights and fun facts along the way. These tours can be tailored for groups and are a great way to see the city’s highlights, especially for first-time visitors.

One of the most convenient aspects of Gray Line Tennessee is its focus on group travel logistics. Whether you’re booking luxury black car service to the airport or organizing transportation for a multi-day event, Gray Line’s experienced team can help coordinate every detail, from pick-up and drop-off locations to customizing the travel itinerary based on your group’s needs.

Public Transportation

WEGO PUBLIC TRANSIT

For groups navigating Nashville, WeGo Public Transit offers an affordable and convenient way to explore the city. As Nashville’s primary public transportation system, WeGo provides a network of buses, a commuter rail service, and paratransit options that make it easier for groups to travel to key destinations across the city without the need for rental cars or expensive ride-share services. 

Airport Access

NASHVILLE INTERNATIONAL AIRPORT (BNA)

As the primary gateway to Music City, Nashville International Airport (BNA) serves millions of passengers each year, making it a crucial hub for both domestic and international travelers. Conveniently located just eight miles from downtown Nashville, BNA provides easy access to the city’s major attractions, business districts, and hotels, making it ideal for groups traveling to Nashville for conferences, events, or leisure. With its modern facilities, growing list of direct flights, and a range of services designed to accommodate groups, BNA offers a smooth and efficient travel experience from start to finish.

6. Adventure Awaits: Outdoor Activities for Groups

Nashville isn’t just about music—there are plenty of outdoor adventures waiting for your group.

Outdoor Excursions

RADNOR LAKE STATE PARK

For groups looking to escape the hustle and bustle of downtown Nashville and enjoy a peaceful outdoor experience, Radnor Lake State Park offers a tranquil retreat just a short drive from all the action. Known for its pristine natural beauty, Radnor Lake is one of Tennessee’s most beloved state parks, offering a perfect mix of hiking, wildlife viewing, and scenic relaxation. It’s an ideal destination for groups who want to enjoy the outdoors, whether as part of a team-building exercise, a family reunion, or a quiet break from a busy schedule of city events.

Golf Outings

Nashville is home to a multitude of top-tier golf courses that cater to groups of all sizes. Whether your group is full of seasoned golfers or casual players, you’ll find courses for all skill levels.

Golf is perfect for bachelor or bachelorette parties or client outings. One popular option is:

HERMITAGE GOLF COURSE

Located just 25 minutes from downtown Nashville, this award-winning, public golf course provides a perfect setting for corporate outings, group golf events, or casual rounds with friends. With two 18-hole championship courses, picturesque surroundings, and top-notch amenities, Hermitage Golf Course has earned a reputation as one of the premier golf destinations in the Southeast.

Group Events and Tournaments

Hermitage Golf Course is an ideal venue for hosting group events and tournaments, offering a wide range of services to accommodate groups of any size. The course’s professional staff can help organize and execute group outings, whether it’s a corporate tournament, charity event, or a casual day out for friends. Group packages can include everything from catering and beverage service to custom scorecards and on-course contests, ensuring a seamless and enjoyable experience for all participants.

The course offers customizable tournament packages, which can include practice rounds, hole-in-one contests, closest-to-the-pin challenges, and post-tournament awards ceremonies. These group packages make planning an event at Hermitage Golf Course easy and efficient, allowing participants to focus on the game while the staff takes care of the details.

Amenities and Clubhouse

Hermitage Golf Course offers a full range of amenities to enhance the group golfing experience. The clubhouse features a pro shop stocked with the latest golf apparel and equipment, as well as a comfortable lounge where golfers can relax before or after their round. For group events, the course provides catering services, offering a variety of food and beverage options, from casual snacks to full-service meals. The clubhouse’s large outdoor patio overlooks the course and is an excellent spot for post-round gatherings, awards ceremonies, or simply enjoying a cold drink while taking in the scenic views.

A Premier Golf Destination

Whether your group is looking for a challenging round of golf, a beautiful setting for a corporate tournament, or a casual day on the links, Hermitage Golf Course provides an exceptional experience for golfers of all skill levels. Its two championship courses, world-class amenities, and stunning natural beauty make it one of the top golf destinations in the Nashville area. With the ability to accommodate large groups and provide customizable event packages, Hermitage Golf Course is the perfect choice for a memorable day of golf in Music City.

7. Shopping Destinations for Every Group

Whether your group wants to shop ‘til they drop or pick up unique local souvenirs, Nashville has you covered.

Shopping on Broadway

FIFTH + BROADWAY

Located at the intersection of Fifth Avenue and Broadway in the heart of downtown Nashville, Fifth + Broadway is a dynamic destination that brings together the best of shopping, dining, and entertainment in a single, modern complex. Just steps away from iconic Nashville landmarks like the Ryman Auditorium and the Country Music Hall of Fame, Fifth + Broadway is a bustling hub for both locals and visitors. With its diverse mix of retailers, restaurants, live music venues, and cultural experiences, Fifth + Broadway is the perfect place for groups to shop, dine, and immerse themselves in the vibrant energy of Music City.

One of the highlights of Fifth + Broadway is its open-air spaces and rooftop venues, which provide a stunning backdrop for group gatherings. The Skydeck at Assembly Food Hall offers a rooftop bar and performance space with panoramic views of the Nashville skyline, making it a perfect spot for group outings, happy hours, or evening entertainment. The large seating area is perfect for groups to unwind, socialize, and take in the electric atmosphere of Music City, especially in the evening when the skyline is lit up. Important note for large groups; this space is available to be rented out and can accommodate up to 4,500 guests.

Shop Like a Local

12 SOUTH

For groups looking to explore one of Nashville’s trendiest and most vibrant neighborhoods, 12 South offers the perfect blend of shopping, dining, and local culture. Located just a few miles from downtown Nashville, 12 South is a walkable, tree-lined neighborhood packed with boutique shops, artisanal cafes, and some of the city’s best restaurants. Its eclectic, laid-back atmosphere makes it an ideal destination for groups seeking a more local, off-the-beaten-path experience in Music City.

Draper James, the flagship store of actress Reese Witherspoon’s fashion line, is one of the neighborhood’s highlights. Known for its Southern-inspired designs, bright colors, and charming decor, Draper James offers everything from stylish dresses to home decor items. For those looking for something more casual or eclectic, Imogene + Willie is a must-visit. This local favorite specializes in custom-made denim and offers a range of handcrafted jeans, jackets, and accessories. If your group is interested in supporting local artisans, White’s Mercantile is another popular stop. Owned by singer-songwriter Holly Williams (daughter of Hank Williams Jr.), this general store-style boutique offers an eclectic mix of home goods, clothing, accessories, and gifts, many of which are sourced from local makers.

8. Day Trips from Nashville

DOWNTOWN FRANKLIN, TN

Just a 30-minute drive south of Nashville, the historic town of Franklin offers a charming escape filled with Southern hospitality, rich history, and vibrant culture. Known for its beautifully preserved 19th-century architecture, historic landmarks, and quaint downtown area, Franklin is the perfect destination for groups looking to explore the history, shopping, and local flavors of a quintessential Southern town. With its combination of historic sites, boutique shopping, and outdoor activities, Franklin is ideal for day trips, corporate retreats, or group outings.

Beyond its historical significance, downtown Franklin is a picturesque area known for its vibrant streets lined with boutique shops, local restaurants, and charming cafes. The Main Street Historic District offers a delightful mix of old and new, with beautifully restored buildings housing modern shops, art galleries, and eateries. Boutique shopping is a highlight of downtown Franklin.

The walkability of downtown Franklin makes it easy for groups to explore at their own pace, stopping to shop, enjoy coffee, or take photos of the charming architecture that defines the area. The town frequently hosts events and festivals that bring the streets to life, including the annual Main Street Festival in spring and PumpkinFest in the fall. These events offer live music, arts and crafts, local food vendors, and entertainment, making them great options for group outings.

Dining in Franklin

When it comes to dining, Franklin offers a variety of options that reflect both Southern tradition and contemporary culinary trends. Puckett’s Grocery & Restaurant is one of the most iconic spots in town, known for its Southern comfort food and live music.

For a more upscale option, Gray’s on Main offers a blend of Southern cuisine with a modern twist, housed in a historic building that once operated as a pharmacy. Another local favorite is 55 South, which takes its name from the highway that runs from Memphis to New Orleans and reflects the restaurant’s focus on Southern cuisine.

Whether your group is interested in exploring Civil War history, browsing boutique shops, or enjoying Southern cuisine, Franklin offers a charming, welcoming escape from the hustle of downtown Nashville.

How GroupSync Can Simplify Booking Your Nashville Trip

Planning a group trip to Nashville doesn’t have to be complicated. With GroupSync by Groups360, you can easily search and book group accommodations and event spaces, ensuring your group gets the best rates and options. Whether you’re organizing a conference, a wedding, or a group retreat, GroupSync makes the process simple, so you can focus on enjoying all that Music City has to offer.

Originally published by Corporate Event News.

Instant Booking – the ability to book hotels for groups, meetings, and events directly online – offers a streamlined and efficient alternative to RFPs. As demand for in-person events continues to soar, instant booking allows event planners to instantly see availability and rates and lock in rooms and space for their group. Our VP of Reporting, Data and Analytics, Kristi White, shares the advantages of instant booking in today’s market environment. 

The hospitality industry has seen a sharp increase in demand as in-person events have rebounded. This resurgence, coupled with inflationary pressures, has driven rates to unprecedented levels. In fact, according to Costar, groups rates are 5% higher than last year and an incredible 30% higher than 2019. By comparison, transient rates are up 1% year over year and 18% over 2019.

As meeting planners, you are no stranger to the ever-changing dynamics of the hospitality industry. The strength of group demand combined with the resurgence of business transient is placing increased pressure on planners to secure the best deals for their clients while still delivering memorable experiences. In this environment, the traditional Request for Proposal (RFP) process may no longer be the most effective approach. Instead, it’s time to consider the advantages of instant bookings.

The Impact of Rising Group Rates

While 5% in a single year is robust growth, many organizations are still baselining their thinking to 2019 rates. That means those individuals are seeing a 30%: not just a minor adjustment. For those organizations, it is a significant spike which places a strain on estimated budgets and complicates decision-making.

This, combined with booking windows that are still shorter than historical norms makes it even harder for planners to get the best deal for their customers, especially with smaller meetings. Waiting for the lengthy RFP process, with its back-and-forth negotiations, could result in losing out on the best available rates as prices continue to climb or as you get closer to the arrival date.

Fortunately, technology can be your friend and with the same clicks you would generate an RFP, you can shop, book, and secure the best available rate in that moment.

The Case for Instant Bookings

Instant bookings offer a streamlined, efficient alternative to the RFP process. Here’s why this option is becoming increasingly appealing:

1. TIME EFFICIENCY

The RFP process can be time-consuming, often taking weeks or even months to finalize. With instant booking you know immediately if the hotel has availability, and you can lock it in with a few clicks of your mouse. This is especially critical on a booking with a short booking window.

2. Cost Certainty

With instant bookings, you get a quote immediately, allowing you to make swift decisions within your budget. This can be crucial in a market where rates change frequently. By securing rates now, you protect your budget from future increases.

3. Availability Assurance

Popular hotels book fast and increasingly, farther out. What’s available today might not be available tomorrow. Instant bookings let you secure your preferred location without the uncertainty that comes with waiting for an RFP response. This is especially important in a market with high demand and limited availability.

4. Streamlined Planning

Instant bookings reduce the administrative burden associated with managing multiple RFPs. With a faster, more straightforward process, you can focus more on planning the details of the event rather than getting bogged down in negotiations.

Why Now is the Best Time to Act

What Types of Groups are the Best Fit for Instant Bookings

It’s a wonderfully democratic process. Every type of group is a fit. However, size is a factor. Most hotels won’t allow groups of more than 25 rooms on peak. Additionally, they might have size limitations on meeting rooms. But, if your group has fewer than 25 rooms per night and needs no or little meeting space, instant booking provides you with the best way to secure the best rate for your group as quickly as possible. That way you can get down to planning what’s happening in the meeting and not searching for where it’s going to happen.

Conclusion

The landscape of event planning is evolving, and meeting planners must adapt to stay ahead. With group rates rising at an unprecedented pace, instant bookings provide a critical tool for securing the best possible deals while minimizing risks. By embracing this approach, you can ensure your events are both successful and cost-effective, despite the challenges of the current market.

Now more than ever, it’s essential to act swiftly and decisively. Consider making instant bookings a key part of your strategy to navigate these turbulent times with confidence.

The end of this year and the beginning of a new one are fast approaching. With that comes the opportunity to celebrate hard work and achievements. But before you start browsing through the same old venues and catering options, consider this:

What if you did something different this year? Holiday parties don’t have to follow the same script as previous years. In fact, this is a prime opportunity to shake things up, boost morale, and foster stronger connections within your organization.

This year, why not plan a holiday event that’s unique, engaging, and memorable? In this blog post, we’ll explore some creative ideas for team holiday parties that break away from the traditional office gathering. Plus, we’ll show how GroupSync™ can help streamline the process and make planning easier than ever before.

Why Doing Something Different Matters

Team parties are more than just an excuse to unwind—they’re a chance to build relationships, recognize achievements, and show appreciation for your staff. But when the annual holiday party becomes predictable, it can lose its impact. Doing something different this year sends a message: you’re invested in the team’s well-being and want to provide an experience that they’ll actually enjoy.

• Foster team bonding
• Boost morale
• Reduce stress
• Strengthen company culture
• Show appreciation in a meaningful way

With that in mind, here are 10 ideas to make this year’s holiday party one for the books.

1. Host a Destination Holiday Party

Instead of hosting your party in the same venue as last year, why not whisk your group away to a new location? A destination holiday party could be just the change of scenery needed to create a memorable experience. Whether it’s a cozy mountain lodge or a chic downtown hotel, the possibilities are endless.

Not sure where to start with booking a venue for a large group? That’s where GroupSync comes in. Our platform makes it easy to book room blocks and event spaces for groups, even if you’re coordinating for a large number of employees. GroupSync allows you to instantly compare venues, pricing, and availability, taking much of the stress out of the planning process.

2. Organize a Themed Event

Themed holiday parties are always a hit and can add a layer of excitement to the evening. From a winter wonderland to a masquerade ball, themes give your team something to look forward to and can help guide the décor, food, and entertainment.

Popular themes include:

• Great Gatsby Extravaganza: Transport your team back to the roaring 1920s with glitz, glamour, and jazz music.
• Casino Night: Set up tables for poker, blackjack, and roulette, and let your team enjoy some friendly competition.
• Winter Wonderland: Create a festive atmosphere with snowflakes, frosty décor, and twinkling lights. 

Planning a themed party can be a logistical challenge, but platforms like GroupSync can simplify the booking process for venues that can accommodate your vision. Browse photos to find hotels that best fit your theme. For example, find a hotel with a fabulous grand ballroom to enhance your Great Gatsby theme.

3. Host a Charity Event

Give back to the community by incorporating a charitable component into your holiday celebration. Whether it’s volunteering at a local organization, hosting a fundraiser, or organizing a toy or food drive, a charity-focused holiday event can be a meaningful and rewarding experience for your team.

Consider booking a venue where your team can host a charity auction, donate proceeds to a nonprofit organization, or even participate in hands-on volunteering activities together.

4. Plan an Outdoor Adventure

For those looking to escape the confines of traditional office parties, an outdoor adventure may be the perfect option. From skiing trips to forest hikes, outdoor activities can provide a refreshing break from the typical holiday party routine. Team members will appreciate the chance to unwind in nature and participate in physical activities that promote well-being.

Finding the right hotel near outdoor adventures can be tricky, but with GroupSync, you can search for hotel venues close to your selected activity.

5. Create an Interactive Experience

Engagement is key to a successful holiday party. Instead of passive entertainment, consider incorporating interactive elements that get your team involved. Escape rooms, trivia contests, and scavenger hunts are just a few ideas that can keep your team on their toes.

For a more tech-savvy crowd, you can also explore virtual reality experiences or game nights with augmented reality. Many venues now offer high-tech spaces equipped with the latest in gaming and interactive technology.

6. Host a DIY Craft Workshop

For a more laid-back, hands-on activity, consider hosting a DIY craft workshop where team members can create their own holiday decorations or gifts. This kind of event not only allows your team to flex their creative muscles but also provides them with something tangible to take home.

Popular DIY ideas include:

• Wreath-making
• Ornament decorating
• Gingerbread house competitions
• Candle-making

The right venue can make all the difference for these types of events, especially if you need ample space and good lighting.

7. Take Your Team to a Live Show or Performance

Instead of a standard sit-down dinner, why not treat your team to a live show or performance? Whether it’s a holiday concert, a comedy show, or even a local theater production, live entertainment can be a refreshing change of pace. Many performance venues offer group rates, making it an affordable option for team outings.

GroupSync can help you book rooms at nearby hotels and event spaces if your team is traveling to attend the performance. Plus, some venues offer private event spaces where you can host a pre-show cocktail hour or post-show reception.

8. Host a Gourmet Food & Drink Tasting

For food-loving teams, a gourmet food and drink-tasting event could be the perfect holiday celebration. Hire a chef to conduct a cooking demonstration, organize a wine or whiskey tasting, or work with a local restaurant to provide a multi-course meal experience.

This kind of event works especially well in a more intimate setting, and you’ll want to make sure the venue has the right atmosphere for a high-end culinary experience. With GroupSync, you can easily browse hotels with onsite restaurants to help narrow down your options and find the perfect venue.

9. Plan a Staycation

For teams who want the feeling of a destination holiday party without the travel, consider planning a staycation at a local hotel or resort. Staycations are a great way to get the team out of the office without the logistics of long-distance travel. Plus, local venues may offer group discounts or special packages for companies hosting holiday events.

Booking room blocks for a staycation is a breeze with GroupSync, allowing you to coordinate accommodations for your team and take advantage of local deals on event spaces, activities, and dining options.

10. Bring Team Members Together

Not every team is able to host a splashy event but that doesn’t mean the holiday celebrations need to be put on hold. Sticking close to the office and need to bring in team members from out of town?

GroupSync can help simplify this process by allowing you to search for hotels near your office and easily book a room block for out-of-town team members. You can easily browse images to find a hotel that features local elements and shows off your city!

Make Your Holiday Party Memorable

Ultimately, the goal of your team holiday party is to celebrate your people. This year, take the opportunity to break away from the traditional holiday party mold and do something different. Whether you opt for a destination event, a themed party, or an outdoor adventure, the possibilities are endless. Not only will a fresh approach make the event more enjoyable for your team, but it will also show your commitment to fostering a positive company culture.

And with GroupSync by your side, planning your next team holiday party doesn’t have to be stressful. From finding the perfect venue to booking accommodations for your group, we make the process simple and streamlined. So, why not make this year’s party one for the books? Your team deserves it!

Start planning today and let us help you deliver a celebration that your team will talk about for years to come! Contact us by visiting our website to get started.