In an unusual year such as 2020, even the holiday shopping season is different.
Amazon Prime Day, which usually takes place in July, was postponed until October and kicked off a series of Black Friday sales that would have otherwise launched after Thanksgiving. As shoppers make the most of online sales, your hotel could easily and quickly get in on the action.
The solution? Offer vouchers or gift certificates for future use at your hotels.
A change of scenery
After long quarantines and stay-at-home orders, people everywhere have cabin fever. Many travelers may be anxious to get out of the house, but few want to travel far from home. They prefer to stay within their own city or head to a destination they can easily reach by car.
Creative-minded hotel executives are coming up with new services to entice these kinds of guests. With so many people working remotely, one package is the “work from hotel” day rate to give professionals a clean, safe option other than working from home.
For those looking for leisure, the staycation is one of the season’s biggest trends. It’s an easy way to take a break without too much time or expense. Staycation packages allow locals to enjoy a spa day or a pampered overnight stay. Hotels have plenty to offer with luxuries such as indoor pools, rooftop lounges with city views, and high-end dining.
A simple solution for online sales
Now is the perfect time to take advantage of the “workation” and staycation trends. Your amenities and services make great gifts for new and loyal customers to give to their loved ones, colleagues and clients.
Fun fact: Worldwide, nearly half of all voucher sales occur during November and December.
GroupSync Vouchers is an e-commerce solution that enables you to create, sell and manage the redemption of gift voucher packages for instant cash flow. Create packages including F&B, staycations, spa services, activities, cash value gift cards and more that you can sell on a hotel-branded website.
Benefits to your hotel:
- Sell vouchers online for instant cashflow
- Sell virtually anything, anytime, anywhere
- Manage bulk and complementary vouchers
- No technical skills required
- Hotel branded voucher websites
- Saves time and reduces numerous manual processes
Check out this example from Fairmont Singapore & Swissotel the Stamford. (Note that it’s a live site, so if you buy something, you’ll have to redeem it in Singapore!)