When hosting meetings and events, hoteliers frequently acknowledge that they’re outsourcing their relationship with attendees who stay at their hotels. The relationship is typically managed by the event planner, who is responsible for liaising with the attendees and venue staff.
In an age where relationships and distribution channels are key, hotels need to know who their guests are. Hotel sales managers who use the room-block management solution in GroupSync Optimize not only streamline communication with planners but they also gain access to key information about the participants.
Guest profiles for better service
The more we know about our guests, the better we can serve them. GroupSync Optimize collects valuable information from meeting attendees. Guests who use the housing platform to make their reservations in a room block voluntarily supply their email addresses, job titles, loyalty numbers and other information that hotels rarely receive from a planner’s rooming list.
Hotels using GroupSync have noticed that 36% of guests enter their loyalty program information and 100% provide their email address.
With loyalty program information, hotels can customize interactions with these regular guests, giving them the level of service to which they’re accustomed.
With proper permission, hotels are also able to retain guest information for marketing and promotional purposes. This access could lead to additional opportunities to upsell around the event and subsequent patronage that isn’t applicable under the current rooming list process.
Historically, hotels have limited exposure to their group guests until they check in, but that no longer needs to be the case.
Take a tour of GroupSync today to learn more about how this platform can help you capture insights into your group guests and meeting delegates.