For our ongoing conversation series, The Future of Meeting, Groups360 founder Dave Kloeppel welcomes a cross section of leaders in live-action events, professional sports, marketing and hospitality for discussions about the impact of COVID-19.
This week, Dave talks to Andrew Messick, CEO of the IRONMAN Group, operator of the iconic triathlon series and other multisport races around the world.
In this clip, Messick discusses how his organization has maintained athlete engagement in the absence of live races through virtual competition.