Groups360 Launches Instant Booking Solution with Accor

by | Oct 13, 2021 | For Hoteliers

GroupSync Engage will offer real-time rates and availability for group guest rooms and meeting space at Accor properties worldwide by the fall of 2021.

We are pleased to announce the 4th major hotel brand to choose GroupSync for distributing group inventory — Accor. Group360’s GroupSync, a cloud-based technology solution for meetings and events, to provide instant online booking for groups, a simplified RFP process, and housing solutions for Accor’s 5,200 properties located around the world.

“Accor takes pride in our commitment to strategic innovation, as well as our leadership at the forefront of technological adoption,” said Markus Keller, senior vice president, sales and distribution, Accor. “We are delighted to partner with Groups360 on launching technology that will instigate a significant paradigm shift in the meetings and events industry toward more seamless bookings and unforgettable experiences for meeting professionals and their guests.”

GroupSync will be the new engine of Accor’s digital RFPs on their private-label website, Accor’s launch of GroupSync Engage, which allows for booking group rooms and event meeting space in a single online transaction, shows the company’s commitment to offering a simpler booking experience directly on the hotel’s website.


Simplifying the Group Booking Experience

GroupSync offers hoteliers a variety of solutions to make the group booking experience easier, such as instant online group booking, an event-branded website for easy housing management and a marketplace to enhance your listing. Hotels are provided the tools to effortlessly increase revenue through these platforms and optimize opportunities to welcome event and meeting travelers.

“GroupSync Engage will empower Accor to better serve its global markets by allowing planners to book not only meeting space but also group room blocks, F&B and audio-visual services in the same online transaction,” said Kemp Gallineau, CEO, Groups360. “Since Accor is a global brand with a significant number of properties outside the U.S., their launch of this instant group booking technology will speed its adoption across the globe.”

Accor is also giving its properties the opportunity to choose GroupSync Optimize for room-block management solutions and housing packages. This will power voucher and gift certificate packages for Accor brands in select markets.


Read more about instant group booking here

Find out how GroupSync has changed group travel