Majority of Hilton hotels are integrated with GroupSync to offer real-time rates and availability for group guest rooms
Hilton (NYSE: HLT) has launched GroupSync Engage, the hospitality industry’s first integrated direct booking solution for group room blocks, across the majority of the Hilton properties worldwide. Incorporated into Hilton’s central reservation system, GroupSync Engage will provide event planners with the ability to view real-time availability and book guest room blocks for small groups at 5,000 hotels within Hilton’s global portfolio.
“This integrated booking solution is resolving a long-standing frustration among event planners — the inability to see at a glance whether a hotel has the guest room capacity to accommodate their group. By expanding direct online booking for small group room blocks to nearly all of our properties around the world, we are creating a more seamless and reliable group booking experience for everyone. At Hilton, we’ve always been in the business of people serving people, creating innovative solutions with strategic partners to advance the overall experience to meet the evolving needs of our customers.” — Oral Muir, vice president, global distribution, Hilton
Fewer RFPs, Simpler Booking
Hotel companies that deploy GroupSync Engage offer a breakthrough instant booking solution for meeting and event planners to book guest rooms and event space at their properties. By giving group organizers a view into real-time inventory availability and group room rates, GroupSync simplifies the experience for approximately two-thirds of the RFPs seeking basic information for event planning purposes. GroupSync Engage also provides planners with the opportunity to book guest rooms, event space – or both – securely online.
“GroupSync Engage is reshaping the hospitality industry in a way that makes booking small groups simple, transparent and efficient for both hotels and event planners. Our company exists to empower event planners with integrated supplier technology that simplifies group bookings. We are pleased to partner with Hilton as an industry leader in the meetings, incentives, conferences and exhibitions space.” — Kemp Gallineau, CEO, Groups360
Planners can book Hilton room blocks directly in GroupSync or evaluate availability prior to sending an RFP for Hilton guest rooms and event space.
Thanks to rapid adoption of GroupSync Engage, we anticipate that approximately 20,000 of the nearly 200,000 properties in GroupSync will be equipped to offer planners online group booking by the end of 2021. Planners can send electronic RFPs through GroupSync to all 200,000 properties worldwide.
Hal Hassall, VP Marketing, Groups360, [email protected]
Colleen Hart, Director, Enterprise Communications, Hilton, [email protected]