Groups360 blog
Find out what’s on our mind and get the latest on group travel, industry news and our product info.
Planner Stories: Simplifying Group Hotel Booking for Conferences
Running a company with a rapidly expanding membership base left this part-time conference planner with little time to identify, negotiate and book hotels. Learn how GroupSync made hotel booking easier for this 5,000+ person event.
A Product Story: How Instant Booking became the new standard for transparency in group travel
For years, the Request for Proposal (RFP) system has dominated the way group travel planners connect with the right hotels for events and meetings. But an innovative new solution has optimized hotel sourcing and booking for groups — Instant Booking.
Your Ideal Booking Window: Sourcing Too Early or Too Late?
When it comes to getting the best meeting package, timing really is everything. Ryan Morris, vice president of sales, Americas for Groups360, shares what every event planner — from newbies to veterans — can do to determine their program’s ideal booking window.
Destination weddings are back and bigger than ever
More couples are choosing destination weddings than they were pre-pandemic. Although we typically think of sandy beaches when we hear “destination wedding,” insiders know this option is about more than that.
In-person meetings and events are back—with some changes
While a semi-return to normal is welcome after more than two years of a worldwide pandemic, event planners remain divided about the best way to host. In-person? Virtual? A hybrid of the two? We’re all eager to see people in person again—here are the COVID safety guidelines to keep your IRL event safe and smooth.
Finding profits and productivity in the new era of group travel
Hoteliers continue to optimize in the face of inconsistent travel regulations that limit business opportunities and force staff to do more with less. While in the UK we are getting back to pre-pandemic routines, we still have a long way to go. Hoteliers must get creative in order to hold on to loyal customers and generate revenue.
How Omni’s instant group booking announcement is breaking new ground in hospitality
Omni Hotels & Resorts became the first brand ever to offer GroupSync Instant Booking for both group rooms and meeting space, The move breaks new ground in the business of group travel, and Omni’s rollout serves as a roadmap for more hoteliers to drive innovation.
Groups360 raises $35M in funding to support rapid growth
Groups360’s $35 million investment from Zigg Capital, Blackstone, Inc. and Fir Tree Partners will accelerate the adoption of GroupSync technology for hoteliers and planners worldwide.
3 trends that signal we’re entering a new era of group travel
Between fluctuating national priorities and the uncertainty posed by an ongoing global pandemic, the business of organizing and hosting events is a new ballgame with entirely new rules. Read along as we uncover three group travel behaviors that will change the way hoteliers and organizers will work in 2022.
Planner Pain Points: How to save time on group hotel sourcing
In early 2020, Groups360 commissioned interviews of meeting planners from corporations and associations across the U.S. to better understand their sourcing journeys. Here are two of the most common event planner pain points voiced by your industry peers, along with the solutions you’ll find in GroupSync.
The time is now for direct, instant booking for groups
The future of booking meetings, events and group stays is instant and online—especially for smaller, less complicated requirements. Everyone is craving more information and the ability to make faster decisions when booking groups. Instant booking would take this even further.
Over a Million Guest Rooms available for Instant Group Booking on GroupSync
We’re thrilled to share with you that meeting and event planners can now instantly book group rooms at over 6,500 participating hotel locations worldwide, with approximately 1,020,800 available rooms from brands including Hilton, IHG, and Omni.
A deeper look into how we speed-up the searching, shopping, booking process for group travel
On average, hotel sourcing for an event can take an organizer 93 days to locate a venue and sign a contract.
Groups360 Launches Instant Booking Solution with Accor
GroupSync Engage will offer real-time rates and availability for group guest rooms and meeting space at Accor properties worldwide by the fall of 2021.
Groups360 and Australian-based TFE Hotels partner to offer unique guest experiences
GroupSync Gifting will help simplify TFE Hotels’ bundling of guest experiences and drive voucher sales for their locations across Australia and New Zealand.
